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I’ve always been a proponent that email marketing and social media go hand-in-hand. In the world we live in today, it’s all about communication & relationship building, and both email marketing & social media act as different channels for engaging in conversation. All organizations should not be playing in just one of these sandboxes, but should be actively involved in all of them to ensure their brand runs the gauntlet of where customers might be looking for them.

I remember a time not too long ago when a “tweet” meant nothing at all and no one had heard of this thing called Twitter. Now Twitter has announced that half-way through 2011, Twitter users are sending 200 million tweets per day. That is written as 200,000,000… that’s a lot of Tweets! Assuming everyone is maxing out their 140 characters, that means that over the Twitter-sphere is about 28 billion characters per day.

Just to give context to the growth of Twitter, in January 2009, there was about 2 million tweets per day. Now, according to Twitter’s blog post, with this 200 million milestone, the world writes the equivalent of a 10 million-page book in Tweets every single day!

Is your organization actively tweeting? Do you have a Facebook page where your customers can connect with you?

I know it can sometimes be difficult to find something to say, but did you know that you can easily share your email newsletters from Elite Email on Twitter, Facebook and any other social network?

Right after you send your email, it can be published to the web using the Email-2-Web feature in your account. This gives you a dedicated URL for your email. Many people use this to link to past emails from their website, or link to last month’s newsletter in this month’s newsletter, but you can also use it to feed content into your social networks.

[Tip: If you are sending private content, you can deactivate the Email-2-Web feature so it is not published online.]

All you have to do is grab the URL to your email from the Email-2-Web page and then post it right to Twitter, Facebook or any other social network.

Any interactions that occur on the web-version of your email will still track in your reports. But, unlike with email contacts, you won’t be able to see the detailed information about who is clicking because once it’s in the social network universe, it really could be anyone.

When someone visits the web version of your email, it can easily be re-shared using the social sharing links that are automatically added to the bottom for you.

I strongly suggest you get in the habit of sending your email to your mailing list and then sharing it on the various social networks.

This isn’t to say your email content will go viral, since it might not be as captivating as that “Friday” song we’ve all come to love (hehe), but it will definitely extend your reach beyond the inbox.


No one panic, but the world as we know it just changed.
Things will never be the same, and there’s no going back now.
Gone are the simpler times when a good ol’ fashioned hyphen in the word “e-mail” would clearly mean that you were referring to ‘electronic mail’.

Now that hyphen is gone… it has moved on…. it’s in a better place.

At least we can all take comfort in knowing that the hyphen is not alone. It can now rest easy alongside its friend, the ‘space’ in the word “web site”, and its cousin, the ‘hyphen’ in the word “on-line”.

It goes without saying that this profound loss will have an effect on us all. Now all those times you are at the water cooler and you say “Hey John, can you send me that electronic mail about our meeting…”, well, that’s not entirely correct because you could have just said ‘email’. One word, no dash, all by itself. Oh my.

And, think about the children (oh, the children!). They will grow up in a world without possibly knowing that there was once a time when all of humanity needed that hyphen to help us with the understanding that this form of communication was in fact electronic mail, not to be confused with putting a paper envelope in the mailbox.

But, alas, we must all remain strong and think about the future. We must lean on each other’s shoulders and prepare for the days ahead. The days may be longer and more difficult as we all cope with this loss, but we will persevere. We will, as one, remember the good days we had with the hyphen and welcome ‘email’ in its new form into our hearts.

And, now a moment of silence to reflect on all the times we spent with our beloved hyphen…

RIP - hyphen in e-mail removed

For those that don’t know, the AP Stylebook announced on Twitter that they are officially changing the spelling from e-mail to email and dropping the hyphen. This will appear in the 2011 print version of the stylebook and will take effect immediately online.

AP Stylebook Removes Hyphen from e-mail

In my opinion, this is a good move for two reasons.

  1. The hyphen is a relic from our past where internet technology and terminology needed to be explained carefully and fully. The sheer fact that the AP Stylebook broke the news via a Tweet is a sign that the world has moved past this.
  2. Most people had already dropped the hyphen, which you can also clearly see on Google Trends. I’m not saying that if everyone does something it makes it right, but in this case it’s pretty compelling evidence that the hyphen had generally already been taken away.

The Email Experience Council (which Elite Email has been a member of since the beginning) started a petition in October 2008 to remove the hyphen. This made it clear that those heavily connected to the industry knew it was time for a change. So, today I say congratulations to the EEC because whether or not the petition made the entire difference, it definitely played its part.

Now the question is, what words will change next?

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