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According to one marketing company, 2013 offered a few surprising social media trends that may have a strong impact on social media in the coming year.

One Google+ study showed that 57% of people have more conversations online than in person. Twitter has more than 230 million active users who post an average of 500 million Tweets every day. Facebook broke the 1 billion accounts mark in May of 2013, and continues to grow in worldwide popularity. On Instagram, an average of 55 million photos are shared every day. This information can help effectively drive marketing strategies toward the best ways to connect with customers — and increasingly, the best ways to connect are online.

According to a study from ODM Group, 53% of users recommend products or companies on Twitter. Companies can use social media to build brand loyalty, and interacting with customers on platforms like Twitter is becoming increasing popular. According to Twitter, these users hope to find discounts, free stuff, updates, and access to exclusive content from companies they follow. A common explanation for the benefit of social media is that it can “build a loyal audience of brand advocates,” something every business wants.

Another Google+ study showed that one in five searches are local. This illustrates the importance of local data and providing relevant content based on that data. Applying the SoLoMo Principle (Social, Location, and Mobile) helps companies assess the local content needed in their marketing. More than 125 million U.S. consumers carry smartphones, and 18 percent have checked in at merchants using social apps like foursquare. With ‘check-ins’ and other location-driven features, it has never been easier for companies to identify the location of their customers and create content based on those locations.

Many industry analysts predict that social media budgets will increase for 2014, as the market continues to grow. Having a focused social media strategy is important for businesses of all kinds, as more and more people are connecting online. Taking advantage of that desire to connect is important to business growth.

Social_Media

 

Many businesses rely on email marketing as a way to communicate with their customers. For them, it’s a matter of sending an effective message that they can be sure will be received, as well as saving money on other marketing methods, such as direct mail.

As we move into the new year, it’s important to take a look at the email marketing trends we can expect to see during 2014, so that businesses can get a jump on what their customers want to see in their inboxes. According to Forbes.com writer, Jayson DeMers, “With many consumers feeling burned out by a constant barrage of information and advertisements that scream ‘look at me’, some of the most innovative marketers are going the opposite direction. They’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype.” In other words, email marketing is making a shift, and it seems that it’s toward a “Less Is More” strategy.

Videos

It’s no secret that online videos have grown in popularity, even over the past few months. YouTube is still growing as a search engine, and more and more videos are being shared on social media every day. Videos, when they’re done right, can add a lot to your email content. Many email programs don’t support videos (yet), but you can add a link to a video that’s posted on YouTube or on your website. Videos help you get your message across much more quickly, while delivering the content you want in a way that customers can engage with. As you are able to track and see who’s clicking on your links, you’ll be able to see exactly who viewed your video and segment your list for a more focused future broadcast. Sending targeted emails to contacts you know are actively engaging in your emails is going to lead to a better ROI. It’s a great tool to help you plan your future marketing strategies. Whether you choose to create entertaining videos, or you go for informative pieces, your customers will appreciate them, and will probably go looking for more.

Images

Along the same lines as videos, images have also taken over social media sites as being a valuable form of advertising. Social media sites like Pinterest and Buzzfeed have grown in popularity tremendously this year, and it’s all due to their focus on quick images to grab people’s attention. The images you include in your emails can be anything from pictures of your products, to humorous cartoons that will make your customers laugh. The important thing is to use them as much as possible.

Mobile Technology

Most likely, your marketing emails will contain links to your website. That way your customers can go there to place an order or to get more information about your products or services. Mobile technology is increasing in importance, and according to a recent article on the Business Insider website, the number of people who own a smartphone is about to pass the number of people who have a PC. Make sure your website is up to date regarding mobile responsive web design to ensure that you don’t lose any customers who might get frustrated after viewing it on a mobile device.

By including videos and images within your emails, and by making sure your website is responsive to mobile technology, you can be well on your way to a very successful email marketing campaign this year. You may even find that your innovative thinking regarding the coming trends puts you well ahead of your competition, resulting in more profits for your business, and a growing customer base.

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As of June 2013, 56% of US adults are smart phone users. And worldwide, there are 6.8 billion mobile users, up from 6 billion in 2011. As you can see from these statistics, mobile marketing is an important area of focus! The mobile marketing trends illustrate how to take advantage of this growing sphere of influence.

Email Will Become a Mobile-First Channel

Even now, over half of all emails are opened on mobile devices. That number can be expected to continue increasing, and as it does, email will switch from being computer-based to being mobile-based. Adapting email for mobile devices includes changes to the viewing screen and the ease of opening marketing links via email.

New Mobile Ad Formats Will Be Developed

One such format that may develop is 5-second video ads, rather than the 30-second varieties seen on YouTube, Facebook, and other platforms. Promoted Tweets on Twitter are easily adapted for mobile devices. And Pinterest will be launching advertising in 2014 and advertisers are keen to take advantage of its huge popularity.

Twitter Ads Will Expand to Twitter Clients

Nearly 90% of time spent on Twitter was done so on mobile devices. And already, Twitter client apps like Hootsuite include advertising that can be opted out of for a fee.

As you can see, the use of mobile devices is growing rapidly, and there are already great opportunities to connect with customers through mobile marketing. Making your content ‘mobile-ready’ is an important part of any marketing strategy, particularly as more and more consumers access their email accounts on their smartphone or tablet.

trends

 

It is always interesting to get a pulse on what people are talking about.

Twitter has their trending topic (or you can check out Trendsmap), Google has Google Hot Trends, Yahoo has their Top Trends…. but what about the world of email marketing?

What is trendy enough to warrant  the coveted space in an organizations newsletter or email campaign?

All email marketers know that a more relevant email will produce greater engagement, and being plugged-in to trending topics is a great way to be right on point.

To answer that question, we did another monthly installment of our “Email Marketing Trends” report where we analyze millions of emails to see what topics bubble to the top.

For the purposes of this analysis we only focused on organizations based out of the USA and Canada. So, these are really North American email marketing trends.

The top 3 trends for the first 3 weeks of January 2013 were:

  1. Super Bowl & NFL Playoffs
  2. New Year’s Resolutions
  3. Golden Globes

This year we saw some really interesting football related promotions where the special or discount that went live was based on the outcome of an upcoming game. These campaigns produced excellent engagement because for people who wanted a certain “deal” it was almost as if they had bet on the game.

Also worth mentioning, although it’s not all that surprising, is that organizations in the health & wellness category (such as gyms, personal trainers, retailers of exercise equipment, etc) had a huge spike in sending volume in January. This definitely ties in with “New Year’s Resolution” trend. I know one of my resolutions was to go to the gym more……. let’s just say that hasn’t panned out!

Read our full press release online.

January 2013 Email Trends

 

I love the summer. I really do.
And, the biggest signal to me that summer is nearing an end is when I start to see ‘back to school’ emails.

You see, here at Elite Email we send so many millions of emails that we can usually use that information to get a pulse on what society is thinking. Whenever something major happens in the world, we can identify the trends in email content almost immediately. Since there can be as little as no lead time when it comes to email marketing, it allows people to react almost instantly to certain events. Sometimes the emails focus exclusively on these timely events and other times they are just mentioned in passing. But, the content is always there… fresh, updated, and current.

So, it saddens me to say, that today we saw our first instance of ‘back to school’.
… NOOOOOOOOOO!!!!

It’s still July. It’s way too early to be uttering the words ‘back to school’! Isn’t it?

It seems marketers are getting an early jump on things this year because last year it wasn’t until August 9 that we saw the first instance of ‘back to school’. This year we are 9 days ahead of last year!

I’m all for starting marketing initiatives early, but I’m not ready to be in the ‘back to school’ season. And, I’m sure all the students around the world would agree with me!

I guess there’s nothing we can do now… the flood gates are open… it’s not even August and it seems that the back to school season is officially upon us.

Back To School Emails

© 2013 Elite Email Inc. Blog Admin