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The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: How our friends at Pizza Hut in the United Kingdom took SMS marketing to amazing technical heights with a creative campaign.

While it might seem like a crazy case of SMS déjà vu considering we’ve already covered Papa John’s campaign in England, this week’s case study takes us back across the pond to see how Pizza Hut used the mobile phone inbox to pump up sales in a big way. Naturally, you’re probably thinking that the overlap between these two studies should be pretty significant considering that both are about the connection between SMS strategies and delicious pizza, fresh out of the oven. However, if you take a few moments to read on, you’ll soon see that these two approaches to great text messages come from opposite ends of the spectrum, creating a unique take on what really gets an audience into their local pizza outlets.

Understanding the Goal

While the goal of any SMS campaign is to build up interest and excitement with customers on the go, Pizza Hut was also looking to draw some hard comparisons between texting with customers and more traditional methods of advertising – namely online and TV ad space acquisitions. At first glance, it might seem like there’s no comparison between these options considering the power behind the Internet and how much brands spend on television spots that reach millions of viewers. However, Pizza Hut decided to stick with the campaign and let the stats speak for themselves once the 15-month trial period came to a close.

Adding in the Geofence Concept

Of course, no great SMS case study hinges on just talking about the battle between text messaging and other marketing outlets. As part of a hi-tech approach to connecting with customers, Pizza Hut decided to set up a “geofence” that encompassed 340 locations in the country. If you’re unfamiliar with this concept, a geofence is essentially a virtual signal net that tracks and targets customers that come within a certain range of the indicators – in this case, the Pizza Hut locations. While this might sound like something straight out of Star Trek, it was actually just a clever way to make use of GPS technology that’s already made its way into countless devices around the world.

Unveiling the Complete Program

For any member of the brand’s SMS contact list that came within a half mile of these restaurants, Pizza Hut sent a special text promotion inviting the customer to come in and enjoy a limited-time offer. Depending on the time and location, coupons and discounts on specialty items and menu staples all served as enticing deals. Considering that these customers were already in the neighborhood after leaving work or school with the kids, building a plan entirely off of location based marketing was clearly a clever way to break the standard SMS mold with some smart technology.

Reviewing the Results

Before going any farther, it’s important to note that Pizza Hut’s findings were adjusted to make a fair comparison with the other advertising channels. Lining up raw numbers between Internet ads and television spots that air to millions around the world isn’t fair when viewed against zooming in on the population surrounding these particular restaurants. Instead, the brand decided to normalize the findings and draw comparisons that are more accurate between the methods.

By itself, this SMS campaign ended up increasing incremental sales by 142 percent when compared to not connecting with customers on the go at all. Clearly, that’s a great result on its own, but it gets even better when you expand this discussion to include television and Internet options. After adjusting the stats for a fair comparison, Pizza Hut found that this advertising channel was 4.4 times more effective than TV spots and 2.6 times more effective than Internet ads. When viewed from that angle, it’s hard to deny the power of offering deals to people on the phones they never leave home without.

Is This Right for Your Business?

After reading this, you might think the only way to get the most out of your SMS campaign is to set up a geofence of your own and follow in Pizza Hut’s footsteps. While that’s definitely a good idea if you’re a technology buff with an ample marketing budget, the truth of the matter is that you don’t have to go this route if you want to connect with your customers. Even a standard text campaign that hits on the basics – offering a great and timely deal to your contact list – can get you over the hump and ensure that your audience always takes a moment to stop by when they’re in your neighborhood.

Pizza_Hut

 

The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: How putting an emphasis on savings helped fuel increased opt-in rates for Lifetouch Portraits.

While it might be a little overused, there’s still some credence to the old saying that a picture is worth a thousand words. When it comes to your mobile marketing strategy, the same can definitely be said about a great case study example. For that very reason, now is a great time to look at how Lifetouch Portraits switched things up a bit to grab additional opt-ins from an audience that was still on the fence about sharing text information with a brand. Whether your mobile campaign is well underway or you’re just learning about the benefits of reaching out via this channel to your customers, there’s plenty you can learn by taking a snapshot of Lifetouch Portraits’ success.

Approaching the Problem From a Different Angle

If you’ve kept up with this series of case studies, then you know that most of the brands we’ve highlighted have approached SMS growth via a roughly outlined set of rules and methods. Generally, the process goes something like this; the brand in question starts collecting phone numbers and opt-ins with the promise of a deal at a later date, then delivers in a big way that excites the audience. While there’s definitely nothing wrong with this strategy, Lifetouch Portraits decided that it had a better way of connecting with consumers on their mobile phones.

At the core of this approach was an upfront deal for interested shoppers. In exchange for opting-in to the program, customers received an immediate $5 off of any of the numerous photography services offered by the brand – no strings attached. Instead of having to wait for the deal, shoppers could sign up and instantly save some cash in-store or on the way to a photo shoot. Clearly, it’s hard to pass up on this kind of discount, but that doesn’t mean it didn’t come with a least a few questions surrounding this upfront approach.

Concerns about Opting out

At this point, you’re probably thinking that all customers did was sign-up, save a few bucks, and then opt-out as soon as possible. While there’s no denying that some people decided to measure their time on the contact list in minutes and not months, this course of action was not nearly as prevalent as you’d think. In fact, only about 2.3 percent of customers unsubscribed after snagging a quick discount with a brand that’s willing to offer front-loaded incentives as part of its mobile campaign. Generally speaking, it’s safe to say that if you do right by customers with your initial offer they’ll be more than happy to stick around and see what’s next on the list of great text deals.

Capturing the Moment of Success

So just how successful was Lifetouch Portraits’ SMS campaign? As part of the initial $5 discount push, this photography and development service saw text message opt-in rates jump by 163 percent during the campaign. In short, what was once a trickle of interest in what the company had to offer to customers on the go turned into a veritable flood of interested shoppers looking to save a few bucks on their next visit. After enjoying this initial surge of opt-ins, Lifetouch Portraits still commands an expansive and constantly growing audience that’s always excited to read about the brand’s next great text deal.

Figuring out Your Brand’s Strategy

Even if you’re brand is in a completely different industry, there’s plenty you can take away from this case study to help build your own successful, upfront text messaging campaign. The first part of the process is offering up a deal or discount that can really wow your audience. While the $5 savings might not seem like a lot from a big picture perspective, Lifetouch Portraits knew that frugal customers wouldn’t be able to turn away from this kind of meaningful savings on an upcoming purchase. After you decide on your own deal or discount to tie into the opt-in process, giving these customers a reason to stay subscribed is the next step. Recurring offers, informational content, and limited time discounts all fill this role more than adequately. Once you have these two pieces of the puzzle in place, you can sit back and watch your opt-in rate, and brand awareness, take off to previously unimaginable levels.

Lifetouch

 

The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: A return to the quick service food industry with a look at how one Papa John’s franchise went above and beyond with great SMS messages.

When it comes to mobile marketing and the quick service food industry, it’s easy to see that these two industries are clearly a match made in heaven. While it’s true that we’ve covered plenty of food related case studies that have made a strong case for SMS messages – and probably added a distinct rumbling in your stomach – Papa John’s franchise serves as the centerpiece of this study has plenty of new ideas to add to the ongoing discussion. With that in mind, let’s take a look at how our friends across the pond set up a wildly successful text marketing plan and what it could mean for your business if you decide to follow in their footsteps.

Setting up a Smart Text Plan

For the owners of this particular Papa John’s franchise in the U.K., the foundation for a great text message initiative was already in place. Before the campaign even started, the chain had 8100 members on its contact list, all of whom were eager to hear about the latest deals and discounts. However, that didn’t stop the guys in charge from tweaking and fine tuning the promotion to ensure that these messages made the biggest splash with customers on the go. From the wording of the message to what kind of deals the franchise offered, optimizing the potency of these short messages with value and brevity proved to be the key to connecting with hungry customers.

The Text Message Particulars

As part of this marketing move, the franchise owners created a short, succinct message that got straight to the point – any pizza, any size, for two great prices. The first price, £6.99, was for takeout (or collection as it’s known across the pond), while the second, £8.99, covered customers that decided to have a hot and delicious pizza delivered straight to their doorsteps. You might have noticed that this promo didn’t come with any strings attached in the form of opt-in codes or limited time offers. Instead, Papa John’s left things open for sharing via word of mouth and social media, giving the sale even more reach beyond the 8100 members of the text message list.

Variety is the Spice of Life (and Great SMS Messages!)

It’s important to note that this simple, straightforward message had to include two different offers to accommodate the variety of customers a pizza chain in the U.K. or here, in Canada, services on a regular basis. Naturally, your business might not need to account for varying rates based on delivery expenses or other factors, but it shows a high level of foresight and transparency on the part of this Papa John’s franchise to clearly state the difference in charges. The opposite path, only providing the base rate of £6.99 in the message and then tacking on the delivery up-charge later, could have easily left a sour taste in the mouths of the customers who didn’t want to leave the comfort of their homes.

The Final Tally

After the dust settled and it was time to count the final numbers, there was no doubt that this Papa John’s franchise scored a major hit with its audience. Of the approximately 8100 customers contacted, 3.9 percent decided to take this pizza chain up on its offer. While that number isn’t too impressive on its own, learning that the store generated $8.10 for every $1.50 it spent on mobile marketing is outstanding. To wrap it up into a nice, simple stat, for each of the three weeks this campaign ran, the Papa John’s franchise generated an additional 33 percent in sales.

Writing Your Own Recipe for Success

After seeing numbers like that, it’s pretty clear that SMS marketing has a place in your brand’s overall advertising plans. If you want to reap the same rewards, there’s a few things you can do to follow this franchise’s lead. First off, keep your messages short and straight to the point, while also being as transparent with the parameters of the deal as possible. From here, make sure you make the discount worth their time and, if possible, let them share the savings with friends and family. If you can add these ingredients into your next mobile marketing campaign, you’re well on your way to writing up an award winning recipe for success of your own.

PapaJohnsPizza

 

The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: How a savory SMS marketing campaign turned a good burger deal into a great one for Carl’s Jr. restaurants across the U.S.

In a world of fine dining and dishes that have ingredients you’ve most likely never heard of, sometimes it’s nice to just sit down and bite into a hot and juicy hamburger. While most of the time that sentence alone is probably good enough, the guy’s over at Carl’s Jr. knew that they needed to really go the extra mile in order to keep sales up and help turn a steady trickle of customers into a veritable flood of hungry patrons. However, standing above all the other quick service restaurant (QSR) chains during the sizzling summer month of May isn’t exactly the easiest marketing goal to pull off.

Setting the Stage for SMS Success

So what was the best way to step out of the QSR crowd? If you’re familiar with this case study series, you know that the answer is a great SMS marketing campaign. By reaching out to customers on their phones, Carl’s Jr. tapped into a new way of getting in touch that not only kept their brand on the minds of these hungry shoppers, but also provided a new way to share some unbeatable deals. While it sounds simple at first, to really dig into Carl’s Jr. recipe for success, we’ll need to check this menu headliner out piece by piece.

Breaking down This Tasty Strategy

Let’s start with the basics. As part of any sound SMS campaign, Carl’s Jr. decided to come up with a great offer that clearly gave shoppers a reason to drop by their local restaurant. In this case, the big pitch was a $6 burger combo for only $2.99. To grab the limited time offer, customers on the SMS messaging list only needed to bring in a simple short code found in the text to any of the 1,369 locations. After this, taking a big sip from an ice cold drink and digging to a tasty burger and fries was all that was left on the agenda. Considering how convoluted some marketing techniques and sales pitches can be, it’s hardly a surprise that customers enjoyed such a simple and straightforward deal that came with real savings and mouthwatering food.

Gauging the Customer Response

It’s easy to say that Carl’s Jr. knocked this one out of the park, but chances are you want some real numbers to show just how great a well planned SMS campaign can really be. To start, 19 percent of the message list members decided to take part in the summer promo. That on its own is pretty impressive. However, the stat that really sets this case study apart from the others focuses on what’s going on at the register. For every $1 that Carl’s Jr. spent texting customers via this promotional, the QSR chain generated a whopping $14 in new sales. Even if you’re more of a chicken kind of person, it’s hard to deny that once the customers got the message and came through the doorway, they couldn’t get enough of this grilled to perfection deal.

What Makes Carl’s Jr. SMS Recipe so Enticing?

So all you need to make a great campaign like Carl’s Jr. is a top-notch product – a tasty hamburger for instance – and the ability to send off texts, right? Unfortunately, there’s still one more secret ingredient that really gets this recipe cooking. Instead of just shooting off a standard “come try our burgers” text, Carl’s Jr. tapped into a very powerful marketing fact that too many brands overlook; customers love pricing based offers. By showing the potential savings in a quick little text message, the burger chain made it pretty hard for hungry customers who love a good deal to keep driving past their local Carl’s Jr.

Cooking up Some Success of Your Own

While all of this is definitely a lot to take in, you can boil down the secret to Carl’s Jr.’s success to a few key points and plug them into your next SMS campaign. First, make the offer worth your customer’s time. Simply sending out messages that talk about how good your products are won’t get the job done. From here, limited time offers that put an emphasis on pricing and savings are some of the strongest motivators you can have on your side. Even if you’re not in the business of great food, these basic principles should be enough to get you on the path to following Carl’s Jr.’s lead and raking in some serious sales numbers.

Carl's_Jr

 

The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: How savvy SMS marketing got the rhythm flowing at TAO Nightclub.

Few people can say no to a night at the club with good friends or maybe that special someone. From enjoying a couple drinks to getting your groove on as the DJ keeps the music rolling, you really have to go out of your way to not have fun. Unfortunately, TAO Nightclub’s slacking attendance quickly switched the dance tunes to the blues for the owners and managers. Fortunately, with some catchy SMS messages and a good eye for great timing, TAO Nightclub turned things around in a big way. If you’re wondering how, don’t worry – we’ve got all the details and a little insight into how it might fit into your mobile marketing strategy moving forward.

Setting the Stage for the Big Night

While plenty of other SMS marketing case studies focus on setting up a great text message database, this one’s a little different. Instead signing up new users for the first time, TAO Nightclub already had a thriving user list of 6,000 customers. With these partygoers serving as the foundation for the campaign, the club began laying the framework to help highlight the next big event on the calendar. As you’ll see, honing in on a big event ended up being the centerpiece for some special nights at the TAO.

Filling the Dance Floors with a Great Mobile Strategy

Unlike other companies covered in this series, most of which simply got behind coupons and called the process good (definitely a strong strategy), TAO Nightclub had to do things a little different. By making the text message an exclusive offer for an upcoming event, the club gave the mobile marketing list members a reward for joining the club. Naturally, throwing in a discount at the door didn’t hurt either. With this text message in hand, the text members got to show off at the door and save a few extra bucks while the rest of the crowd watched and waited in line.

Getting Particular with SMS Messages

Of course, the big secret to this campaign was that the messages only promoted the visiting DJs and weekly parties the night they happened. By doing this, TAO Nightclub helped drum up some hype and made the regular nights at the club even more exciting by giving the events a more personal feel. Instead of just a simple “come to our club” message, members of the text list received something that was closer to having a friend invite them to a big-time event that’s going down later that night and less like just your average night at the club.

The Final Tally

So once the doors closed and the employees cleaned up the bars and dance floors, what was the final tally on the night? As far as heads in the door go, the first run of the SMS marketing campaign brought in an extra 118 guys and 102 women to the club. In total, $1,770 worth of extra revenue via admission fees was good enough to call the whole deal a resounding success. However, people don’t just come to the club and skip out on drinks during the night. The 220 partygoers ended up spending an additional $4,400 in drinks by night’s end. Adding this on top of the usual crowd made for the first of many outstanding turnouts at the TAO Nightclub.

Where Do You Fit in?

While you might not be in the nightclub business, there are still quite a few lessons you can take from this case study and sneak into your own great SMS campaign. First off, it’s all about timing. By shooting off messages the day of the event, you can add a feeling of spontaneity and urgency to your marketing that might be lacking if you’re bludgeoning your viewers over the head with daily messages. Additionally, simply getting customers in your doors is a big deal. TAO Nightclub knew that giving discounts at the door naturally eats away at that specific revenue stream. However, these clubbers might not have even shown up if not for the discount – not to mention the massive amounts of cash spent at the bar by these event-goers during the night. In short, get them in the door with a great deal and your bottom line will thank you later.

TAO_Nightclub

 

The impact of mobile marketing can’t be overstated. According to IDC, more people in the U.S. will access the Internet through a mobile device than through their PC by 2015. In this new series, Elite Email takes a look at highly successful campaigns to uncover their mobile marketing lessons. This week’s case study: putting the perfect golden finish on a brand new SMS approach by following Seattle Sun Tan’s lead.

Everyone loves to revamp his or her style from time to time. Whether it’s picking up a new outfit or laying out for a while in the tanning bed to get that perfect bronze complexion, a new look can go a long way toward making a great impression the next time you’re out for a night on the town. In a lot of ways, your marketing campaign works in the same way – if you stay with the same look for too long, it’s impossible not to come off boring. With this in mind, let’s take a look at how Seattle Sun Tan used a slick new SMS system to dazzle customers who were tired of the same old boring pitch.

Starting from Scratch

Being in the tanning business means you’ve always got to look your best, whether it’s in the shop while rubbing elbows with the customers or in the digital world with emails and text messages. As far as the execs over at Seattle Sun Tan were concerned, a fresh new style was the key to getting back in the good graces of customers on the go. To do this, a new campaign that focused on SMS messages was the perfect way to dazzle shoppers and get bodies back under the bright tanning bed lights.

How It Worked

By going with an SMS approach, Seattle Sun Tan needed to do something memorable, so the company hit on three big points to boost their marketing campaign. The first was creating a catchy way for customers to opt-in using the keyword “TANS” in conjunction with a vanity short code.

From here, giving shoppers what they want most – coupons – happened next. By offering $20 bucks for their next purchase, the company not only gave people a reason to get in the stores, but also enticed them to “buy up” and get a more expensive tanning package. Finally, getting people in gear with expiration dates ensured that these customers redeemed these SMS coupons and didn’t leave them floating around in cell phone limbo forever.

Going the Extra Mile

Now everything that Seattle Sun Tan had done up to this point was good, but good isn’t enough when you’re trying to really blow the customers away. In an effort to truly put this SMS campaign over the top, the company added in the aforementioned offer to its existing email database – which numbers over 80,000 members – as well as pumping up coverage on Facebook, Twitter, and all its other social media pages. Finally, showing off what shoppers could save by joining the texting list with posters and displays in store added a more traditional angle to the sleek new marketing approach.

A Great New Look

So what did Seattle Sun Tan get in return for changing up its marketing style with a smart SMS campaign? To start, the company created a text-messaging database that included 4,750 customers. Out of this database, 57 percent went through with a purchase using the SMS coupon, leading to an extra $196,101.87 in sales. Adding in that these customers generally spent 500 percent more once they got in the store is pretty impressive, to say the least. Oh and one more thing – these numbers are just for the first month of the new campaign – not too shabby for 31 days worth of text messages.

Planning Your Own Makeover

So what does all of this mean for you and your brand? First, Seattle Sun Tan’s story shows us that changing up your style and retooling how you reach out to customers can generate some serious results. However, jumping in headfirst without a smart strategy is just asking for your plans to crumble before they even get off the ground. By going with the SMS approach, and adding in some help from your email database and social media following, you can avoid flopping with customers and generate some major results in the registers. Whether you’re helping people get that perfect bronze color for a night out at the club or your business offers up something completely different, it doesn’t matter – as long as you nail the perfect marketing look with great SMS messages, you’ll be sure to knock customers off their feet every time.

Seattle_Sun_Tan

 

Chocolates, hearts, cupid and….. emails!

Today Elite Email published the results of a study that analyzed the volume of emails scheduled for February 14, 2013 compared to last year.

You can view the full release here.

Overall, we found that email volume this year spiked a tremendous amount with an impressive 16% jump.

That is huge when you compare it to the 7% increase we witnessed in 2012 over 2011.

We reached out to some customers after they scheduled their email on Feb. 14 to get their take on why their volume was higher this year.

Lots of people said they have been aggressively trying to grow their mailing list. And, while size does not always equal engagement, having a larger audience of people to reach out to can certainly help. People reported that they put their mailing list signup forms/buttons in higher profile locations on their website, as well as adding a signup form to their Facebook page.

Many offline organizations said that they have been training their staff better with regards to the value of obtaining a customer’s email address. This has led to a substantial increase in new opt-in contacts.

When we ask this question we always get a lot of people telling us that they have boosted their email marketing efforts as a result of scaling back on traditional paper-based advertising. To their customers they claim they are becoming more eco-friendly, but ultimately we know that email provides better engagement, vastly superior analytics and a much greater ROI.

Happy Valentine’s Day!

Elite Email Heart

 

I’ve been an email marketing guy for over 10 years, so it wouldn’t shock anyone to hear me say that email is hands-down the most effective marketing tactic for online retailers.

But, thanks to a recent study, I’ve now got Forrester Research providing even more quantifiable data that this is true.

The study titled “The Purchase Path of Online Buyers in 2012″ looked at 77,000 consumer orders over a period of 14 days in April 2012.

The study found that less than 1% of online retail transactions could be traced back to social networks such as Facebook, Twitter and Pinterest.

In terms of attracting new customers, 39% of transactions began their story wtih clicks from paid or organic search.

My favorite part of the study, however, was focused on repeat customers, which for most small businesses are a critical success factor.

30% of repeat customers start with an email from the retailer.

That makes email the most effective way to drive repeat business.

So, if you aren’t currently sending at least a monthly email to your customers, then let this serve as a wake-up call that you might just be leaving a lot of money on the table (…of which I’m sure your competitor will gladly take a stab at it!).

Of course, I’m not saying abandon social media because I personally love social media. But, it is important that people do not get caught up in all the hype to think that is the only thing you need.

By having a healthy mix of online marketing activities (especially email!) you can make sure to maximize your chances of getting new and repeat business.

 

I love email newsletters. You love email newsletters. We all love email newsletters!

But, how are small businesses actually using email newsletters to help achieve their goals?

To answer that question we conducted a quick flash poll of 250 small business owners and asked the question directly to them.

You can view the full press release online by clicking here.

#1 Build Stronger Relationships To Encourage Repeat Business
This was the top answer as given by 49% of all those surveyed. We all know it’s easier to get repeat business than earn new business and email is an amazing tactic to help keep your brand in front of the consumer. After all, if they forget about you, they cannot buy from you again. But, if they are on your mailing list and get emails from you once a month, then you’re definitely a lot harder to forget. Plus, these constant touch-points help build a stronger relationship between your company and the consumer, especially when you are giving them good useful content.

#2 Special Promotions or Discounts
Everyone loves a good deal, especially when that deal is a special thing just for you (… or all email newsletter subscribers). Putting a special offer directly into your customers hands is an incredibly effective way to drive sales. Since you don’t have to pay any printing fees or flyer distribution fees to your postal system, the ROI you can achieve from this type of tactic is huge. Many businesses are putting a “buy now” or “add to cart” button right in the email to make it really easy for customers to take advantage of the special promotion. We also see a lot of time sensitive discounts where a certain deal is only available today or for the next 24 hours. This encourages immediate purchases so people don’t say “I’ll come back to this later” and then forget about it.

#3 New Product Announcements
It’s new, it’s exciting, it’s the best thing since sliced bread, and with the click of a button you can send an email newsletter to all of your contacts.  Getting the word out about new products or services could have been challenging or costly in the past, but now with one email newsletter blast you can let everyone know right away. We have even seen a lot more businesses building hype for new products in advance of them being released, similar to how a movie trailer gets us excited about that great new flick coming out in a few months. With a well structured email that showcases a picture of the product and highlights the key features or benefits of the product, you can distribute a lot of information quickly, easily and effectively.

Although these were the top 3 results from our recent poll, here in the Elite Email offices we get to see all the different creative ways businesses use their email newsletters as a key tool in their marketing mix. Sometimes a little outside the box thinking can go a long way towards keeping your audience engaged, entertained, and buying your products!

 

It’s really incredible how many different industries are using email marketing as an integral tool to achieve their marketing objectives. There’s no boundaries when it comes to what type of companies can use email marketing. At Elite Email,  we love helping new businesses achieve their goals, no matter how big or small they might be.

We are approached all the time by different companies for advice on what we think are the best ways to utilize our service to most greatly benefit their specific goals. We have many ideas on how and why a company should use a service like ours, but we learn best from asking our clients their best practices and learning what works best directly from them.

Recently, we have been participating in various restaurant trade shows and leading different seminars for restaurant owners. So, we decided to do a study to learn the top ways in which restaurants owners are using email marketing. We conducted a short survey of 250 restaurant owners in North America to get their direct input.

You can read the full press release here: http://www.prweb.com/releases/email-marketing/restaurant/prweb9559300.htm

To summarize, the top 3 ways in which restaurants are utilizing email marketing are:

  1. Sending out newsletters
  2. Sending out timely coupons
  3. Sending out ‘announcements’

As well, almost every restaurant owner said that they consistently send out birthday emails to their mailing list to ensure that their customers know that they are valued by the establishment.

© 2013 Elite Email Inc. Email Marketing by Elite Email | Blog Admin