Login Enterprise
Speak to an Email Marketing Expert
877-789-ELITE (3548)
 

Following up  on our previous blog post about list segmentation, we just released a new Elite Email TV episode titled “What Are Interest Groups?”

This is the first of many new episodes that we’ll be posting.

The idea behind this learning series is to show you exactly how to use Elite Email in the best (and easiest!) way possible.

Instead of having to read documentation or help files, you can simply put up your feet, watch the video, and moments later you are an expert.

These videos might not win any Academy Awards (…or will they?!), but they should put anyone on the fast track to becoming a true email marketing guru.

All the videos are in HD (up to 1080p… because we’re cool like that!) and have closed captions just so that it is accessible to everyone.

This specific video covers the concept of list segmentation, how to create interest groups, rename them, delete them and more.

 

The more targeted your list, the better your results. It’s that simple of a concept.

Some emails that you’ll send will target everyone, like a Holiday card or a ‘what’s new with us’ message.

However, in many cases your emails only need to be sent to a specific segment of your mailing list, and sending it to your entire list is not going to generate the results you’re hoping for.

If you send emails that are not pertaining to your contacts, you are taking the risk of them unsubscribing or marking it as spam.

Since those are obviously not the results you are striving for, taking this approach runs the risk of being counterproductive to your overall email marketing strategy.

By having segmented lists; either by products they buy, their gender, age, or even past promotions they’ve used, etc,  you will have a much better feel of how your campaigns are doing.

Even better, as you’re targeting just those people that will be interested, your engagement will be much higher and your ROI [Return on Investment] will be better than ever.

For example; if you own a clothing store and you’re having a sale on woman’s clothes, you may not want to send that email to your male customers. They may not understand why they received an email promoting the latest women fashions, and they may opt-out of your mailing list.

If that happens and then a month down the road you decide to have a sale on men’s clothes, you have now lost potential repeat customers because they previously unsubscribed.

On the flip side; if you only send the email to your female customers, you know everyone on the list will be interested, and you’ll see a much higher response rate.

In addition, since you only sent the email to your female customers, you haven’t alienated any of your male customers so they are ready to receive your next male-centric promotion.

By segmenting your lists and sending targeted emails, you’ll be essentially speaking directly to your customers with the right message that meets their needs, which will boost engagement and increase sales!

Within Elite Email you can create unlimited interest groups so you can segment your list is as many ways as you would like.

 

Do you ever get the feeling that some of your contacts are sitting by their computer eagerly waiting for your email while some other contacts might take a glance at it if there’s nothing better to do?

All of us in email marketing would like to think that each one of the contacts on our mailing list is super incredibly engaged with our content, but we know that’s not the case.

Engagement is a key driver of success when it comes to email marketing, but how can you demystify who is highly engaged and who is not?

Elite Email has a handy report in the Report Wizard that makes this pretty easy. It’s also highly flexible so you can determine exactly what would define a highly engaged contact, a moderately engaged content, etc, etc.

Within the Report Wizard in the OPENS section you will find a report named “Opened X Amount of Times”. This same report exists in the CLICKS section and is named “Clicked X Amount of Times”.

Depending on how you wish to measure engagement, you can select the opens or clicks report…. or both!

Opened X Amount of Times
Once you have selected the report, you will see a drop-down menu beside the text “Only show contacts who opened the email this many number of times:”.

Here you can select a specific number of opens (or clicks) or choose one of the ‘greater than’ options (such as “>3″) to cover a larger range.

Opened X Amount of Times - Settings

After making your selection, the report will regenerate and only show you the contacts who meet your criteria. So, if you only want to see people who opened your email more than three times, select “>3″.

You can then use all the features in the Report Toolbox to segment all these highly engaged contacts.

For example, you can create a new interest group named “Most Engaged” and add all these people into the new group. This way you can send these specific contacts special emails that only go to them, as opposed to your whole mailing list.

This type of fine-grade targeting that separates out engaged contacts from non-engaged contacts is just another way you can use reports to further expand on your email marketing efforts.

© 2013 Elite Email Inc. Blog Admin