Login Enterprise
Speak to an Email Marketing Expert
877-789-ELITE (3548)
 

Social media has changed the world we live in….

If you jump back in time and told someone to “tweet something”, they’d think you have lost your mind. If you told someone to pin something to your board, they’d grab a thumbtack and look for your cork board (what’s a pinterest?).  A face book was a printed directory that you’d find at most universities with photos and names in it (remember when things were done on paper?). And if you mentioned “Instagram” people might have thought you misspoke and meant telegram… which is a message sent by telegraph and delivered in printed form.

Now these words that didn’t exist up until recently have had such a profound impact on the way society operates.

With the dramatic effect that social media has, it is no wonder that businesses, brands and celebrities have now incorporated “social media” as a cornerstone of their marketing mix. It is simply too powerful to be ignored… and far too lucrative!

That being said, many small businesses still lack the tools to effectively use social media. They know it’s important, they know they want to do it, but they don’t know where to start. There are a variety of enterprise platforms that can do powerful things, but that simply isn’t affordable for the average small business. That is why in the very near future, Elite Email will be launching a brand new Facebook Page Builder that will empower small and medium sized businesses to create engaging and dynamic content on Facebook beyond their “wall” and “photo sharing”. This new tool will be easy to use with point & click wizards so that organizations of all sizes can capitalize on the full potential of social media.

Before launching this exciting new tool, we wanted to take a look at how celebrities are using social media to discover just how well they are able to build “virtual hype” in a digital world. Can they send fans flocking to an event in just 140 characters? Can they boost movie ticket sales with one post on Facebook? Can one picture on Instagram make headlines in all the entertainment magazines?

There were a bunch of rankings online that showed the popularity on individual social networks, but none that looked at a celebrities social influence across several of the most popular social networks to truly measure the impact they can have.

With that in mind, today we released the Celebrity Social Media Power Rankings 2013.

I hope you have as much fun checking out the rankings as we did putting them together!

Celebrity Social Media Power Rankings 2013

 

Some of our customers might have noticed a sudden increase or decrease in search traffic from Google this past week.

This could be the result of Google’s first official update of 2013.

The 24th “Panda” update was confirmed by Google to have occurred on January 22, 2013.

Google claims that 1.2% of queries were effected.

There has been lots of chatter about an update that also occurred on January 17 – 18, 2013, but Google did not confirm that.

For those that are interested, you can view the entire Google Algorithm Change history on SEOmoz.

As a quick summary of Google’s main algorithm changes, there is Penguin and Panda. If your site was hit by this recent update or a past update, these are the things to watch for…

For Penguin
Look for a lot of anchor text (which is the clickable text that links to your website) in your back link profile that are not branded, but rather an exact match of your target keywords. For example, if your site was Zappos.com but the majority of your back links were for the anchor text “shoes” and not “Zappos” this would raise a red flag. This is not to say that these links are bad (or spammy) and they could be entirely legitimate, but when the Google Algorithm looks at them (in relation to your branded links) it can still contribute to triggering Penguin. In addition, look at your site for “keyword stuffing”. This is the act of over-optimizing your site and really jamming your keywords into titles, descriptions, meta tags, internal anchor links. If your site title is “keyword & keyword & keyword & keyword” then you’re on the wrong track.

For Panda
Look for lots of pages with “thin” content or very similar content. This could often take the shape of really short articles or an article that looks like it could be pieces of a different article just “re-spun” to try to trick Google into thinking it’s new content. Take a look in Google Analytics for pages that have a very high bounce rate or that seem to get no traffic at all. Remember, Google wants to bring people to good quality content, so if your site is serving up pages that don’t provide that, expect Google to no longer send people your way.

 

When I was playing hockey last week, I mentioned in the locker room that Google had done this update (…yes, I’m that cool in my hockey locker room!) and was emphasizing the importance behind building high quality links to your website. My very good friend and teacher extraordinaire, Jeff Borsuk, was quick to offer up his help. Here are the pictures of the link he created for Elite Email… =)

Building Links in School Building-Links-in-School-2

© 2013 Elite Email Inc. Blog Admin