We’ve been talking a lot lately about some of the new features that will be released shortly in our new & improved “Reports” section and today I’m going to unveil something I haven’t mentioned before.
As you know, Twitter is popular. If you are gasping at that statement, then I urge you to move out from under that rock you’ve been living and find better accommodations!
People are getting used to receiving their news and updates in short little snippets and in real-time.
This is what prompted us to create the “Elite Email Ticker”.
The Elite Email Ticker resides on the new Reports homepage and is a running feed of all the interactions with the emails you send out.
As soon as anyone opens your email, clicks a link, forwards it, unsubscribes, files a complaint (yikes!) or interacts with it in any other way, it will hit your ticker newsfeed.
This is a sample of what it will look like on the main Reports Dashboard:
You can easily refresh the data to make sure you are looking at the latest activity or for even more details you can launch the Elite Email Ticker in full-screen mode.
There are several ways you can use this information depending on your specific needs. For some people this may just be a cool way of watching the interactions happen and for others this may be used as a sales tool.
Let me give you an example that is actually from one of our customers (even though I’ve changed the name and product for privacy reasons):
John sends out an email announcing that he has brand new state-of-the-art super insanely ultra-cool widgets. (Yep, we’re all excited about those widgets!) He schedules the email to send at 9:30am and beings to watch the ticker. As soon as he sees that firstname.lastname@example.org has clicked the link for more information about widgets, he can easily click on William’s address to pull up his whole profile. Since John uploaded phone numbers and information about his customers, everything he needs is right at his fingertips. He can call William to try to close the sale since he knows that William is a super hot lead right now.
Of course, I’m not saying you should call every customer, nor am I saying it’s feasible to sit and monitor the ticker all day long. But, this is just one idea… there are many others!
How will you use the Elite Email Ticker? We’ll have to wait and find out!