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At the heart of developing an email marketing campaign is an emphasis on solid fundamentals and the creation of valuable and engaging content. However, once you take these attributes and apply them to real world situations, the path to success becomes a considerably rockier road. This resonates even more if you’re brand hasn’t always had the best reputation when it comes to what goes on in the inbox. Thankfully, with a solid plan in place, you can dig yourself out of this mire and finally capture the true power that comes with being a reputable email marketing entity.

Does Your Brand’s Reputation Really Matter?

Of course, there’s no doubt that some of you on the other side of the screen are probably a little wary about where something as subjective as reputation fits into the bigger picture. After all, we do spend quite some time hashing out the intricacies surrounding advanced tactics and the implementation of metrics and data in the world of email marketing. However, not giving the presentation of your brand and its reputation the proper due is a quick way to come out on the short end of the marketing process.

As George Bilbrey of Media Post explains, reputation matters more than ever in today’s email marketing landscape. In fact, Bilbrey believes that the impact of reputation in the decision to open emails has never been higher. For the established and reputable brands, breaking through the often congested inbox becomes a much more manageable affair. Don’t believe this? Try getting your message across on the other end of the spectrum and it won’t take long to see that consumers, and their email service providers, see more than just the offers, discounts, and content held within the body of your message.

Honing in on the Prime Suspects

So what makes a brand lose credibility with an audience? While the answer to this question comes in a variety of forms, it all starts with the reputation of your domain and the IP address from which the email originates. In his look at how these two pillars of brand reputation in the inbox work, Business 2 Community’s Chris Arrendale points out that email service providers continue to segment and isolate ill-reputed senders to the spam folder with increasingly effective tactics. This means that auditing your site and ensuring it matches up with other industry leaders in terms of functionality and safety is a must.

Additionally, having images in your emails can cause a plethora of reputation problems. This doesn’t mean that fitting in these visual aids is always a bad call, but rather hosting these selections off-site at a disreputable domain, or keeping them in-house on a server that’s prone to crashing, can sink your reputation and ability to successfully capture the attention of wary email customers.

On top of all of this, enacting “spammy” tactics that once stood as yesteryear’s best practices can also derail your deliverability. Whether it’s taking on a message frequency that steps beyond an appropriate amount or implementing misleading and obtuse subject lines, abiding by these methods can often be just as detrimental to your campaign as the rest of the aforementioned reputation issues.

Protecting Your Brand Moving Forward

Now that we have you up to speed on the importance of reputation, as well as what causes customers to turn the other way, Tom Sather has some great ideas for regaining lost ground on this front. First up, make sure you’re aware of every step of the marketing process. Simply assuming that you’re brand has a spot in the ranks of the reputable sets a dangerous and inaccurate precedent for the rest of your operations.

From here, working with a trusted service provider and getting your hosting practices in order can eliminate plenty of deliverability and content issues. If you’ve been around the block before you might think you’re doing okay, but there’s nothing that compares to having the helping hand of an expert when you’re trying to lower blocked message rates and inbox viewer complaints made to Internet service providers (ISP.)

The last piece of the reputation puzzle focuses on keeping your email contact list in top shape. While more is better in many cases, invalid or inaccurate addresses can distort your consumer data and contribute to deliverability and reputation issues. Additionally, trimming off the less active portions of this list can also help lower the risk of blocked and flagged messages. Obviously, watching this shift back in the right direction won’t happen overnight, but at least with this information in hand, you’ll be able to rest easy knowing you’re doing everything needed to get your reputation in the right place.



The modern online shoppers loves to feel special, unique, and desired by digital merchants and brands alike. Unfortunately, when it comes to tapping into this notion via the inbox, there’s few things that can kill a consumer’s enthusiasm quite like a “personalized” email that slaps in the shopper’s name at various points with a fill-in-the-blank approach. Even worse is the reality that failed personalization, according to Jack Loechner of Media Post, is something that plenty of brands struggle with during email marketing campaigns. To ensure you never fall into this group, let’s look at six quick and easy ways to break the mold and implement effective personalization tactics in your next email initiative.

Keep Past Purchases in Mind

The first tip, coming straight from Beta News’ Ian Barker, focuses on taking a look back into the past with your audience. By developing personalized content that goes beyond simply adding the customer’s name into the greeting of the email and acknowledging past purchases, you can show these shoppers that your brand cares about developments and events that take place in their lives. Whether it’s reminding them to pick up the new edition of an outdated product or noting that other customers came back for something else after purchasing the original item, adding little touches like these help build continuity and keep your brand in play as a constant and positive factor in the inbox.

Take Note of Abandoned Carts

Similarly, watching out for abandoned carts can also help keep the conversation going with your target audience. Of course, treading into this territory shouldn’t be something that your brand takes lightly. It’s one thing to remind shoppers that you still have a sale going on for the specific product they found interesting, but constantly flooding their inbox with requests to finish the purchase can come off as overbearing or creepy. In some cases, adding in a limited time offer that only applies to these abandoned cart emails takes the personalization a step farther while also creating a sense of urgency within the viewer.

Don’t Forget Birthdays

If you’re looking to hone in on major life events, Rachel Serpa of Business 2 Community suggests sending out fun and friendly birthday greetings when that special time of year comes around for the members of your contact list. Not only does this practice show your audience that you care about building an interactive relationship, it also offers the perfect opportunity to give a little birthday discount as part of the festivities. Just be sure to keep your email contact list up-to-date, otherwise you run the risk of a potentially embarrassing misunderstanding.

Welcome Your Customers Home

Serpa also has a clever idea for any brand associated with the travel industry. After a long trip or vacation, there’s few things as nice as a warm welcome home. If you’re brand is privy to the dates associated with the customer’s trip, sending a quick, personalized message on his or her way back can go a long way. If your customer data points to a consistent and regular need for these trips, you can even take this opportunity to offer a friendly reminder regarding future bookings, upcoming discounts, and even travel tips.

Offer Recommendations

The next tip on the list takes things back to a more straightforward approach, but still packs quite the punch in the inbox. Throughout the purchasing process, it’s only natural to come across related products. With this in mind, consider firing off a series of emails aimed at bringing these connected offerings to light for your shoppers. In some cases, you can even work in recommendations and reviews from other satisfied customers to add a little extra impact to the message. Naturally, you’ll have to take the hint and avoid oversaturation with these emails in some situations, but if you commit to offering relevant recommendations, these messages have the potential to become true inbox home runs.

Put Your Data to Good Use

Of course, the only true way to create a perfectly personalized email for your each of your target audience members is to get to know these individuals. The best way to do this? Utilize consumer data as often as possible. By creating complete consumer profiles and working with an email platform that allows the integration of data, you can build an approach that truly takes into account what matters to your audience. Regardless of what you have to offer, there’s no denying that embodying these concepts, along with the power of email marketing, is a quick way to go beyond the mundane and truly personalize your marketed messages.



When your email marketing campaign fires on all cylinders, there’s no denying that this connection with your target audience rises above all of your other marketing options. However, that doesn’t that mean standing tall in the inbox is an easy affair. In fact, there are plenty of pitfalls that can keep your emails from the eyes of the viewers that matter most. With this in mind, let’s spend a few minutes looking at the four types of emails that absolutely fail in the inbox, as well what your brand can do to avoid watching these substandard offerings sink your next campaign.

The “Over the Top” Amazing Offer or Result Email

The first type of email that can turn off your inbox readers embodies one of the oldest tricks in the spam book – the ridiculous, over the top offer or results claim in the subject line. In this approach, your branded messages make an outrageous claim or statement, which requires extraordinary evidence to back up. As Kimanzi Constable of Entrepreneur magazine explains, going down this path seems like a great idea for brands looking to make a sale, but there’s only one problem; your viewers simply can’t believe that these result or offerings are real.

A better option, whether you’re truly promoting some groundbreaking industry innovation or a standard promotional run, is to keep things simple with your subject line. Staying conversational and brief allows your subject line to intrigue readers and induce them into clicking the open button. From here, strong text content and supporting calls-to-action (CTAs) can help present your campaign material in a more effective, less spam-oriented manner.

The “Quick Question” Click Bait Email

Sitting on the opposite side of the spectrum from the over the top message is the click bait email. Constable goes on to point out that brands incorporating this type of email marketing content often lead off with a seemingly quick or vague question, designed to illicit a cheap click from the inbox viewer. “Interested in making six figures a year?” and “You’ll never believe this” both serve as strong examples of this spam technique.

Obviously, we’ve already explained that there’s nothing wrong with being brief, just try to not to take the indirect or misleading approach. This method can definitely boost click rates in the short term, but don’t expect to have readers open up these messages in the future once they’re on to your tactics. Your brand is much better off offering relevant and useful content that ties in with your subject line once the reader opens your email.

The “Too Personal/Too Obscure” Email

As far as personalization and identification go, there are two ways you can really stack the odds against a viewer clicking the open button associated with this message, according to Ryan Pinkham of Forbes magazine. The first way to do this is by getting a little too friendly with the subject line. Personalizing this portion of the email is a perfectly fine strategy, but calling out audience segments and demographics by name or putting too much personal info in this space (think first, middle, and last names) comes off as creepy for virtually any brand.

Additionally, failing to identify your brand in the “From” portion also serves as a roadblock for getting readers to dig into your email content. With so much spam flooding into today’s inboxes, users are more cautious than ever when it comes to choosing what they open. If possible, utilize branded “From” lines in the preview section of the message, as well as a company specific sending domain. This way, your target audience won’t have any questions when trying to figure out if the message in front of them comes from a source they can trust.

The Email That Mobile Viewers Can’t Open

Pinkham also points out that it’s hard to expect viewers to open your messages at all if they’re unable to view these offerings on a mobile device. With more people than ever before using tablets and smartphones to view the latest additions to their inboxes, one bad experience can ruin your reputation with these viewers.

Thankfully, we’ve spent quite a bit of time talking about mobile optimization for new and established campaigns alike, so avoiding this email misstep isn’t a monumental endeavor. With these tips in hand, as well as the rest of what you’ve learned about the prime offenders that can keep readers from opening your messages, you brand should be on the right track for keeping the good vibes flowing with the best marketing channel across the entire digital landscape.



There’s definitely not a lot of love lost between the worlds of email and print marketing. After all, with the rise of this form of digital advertising and the fact that more brands than ever want to connect with consumers via the inbox, it’s easy to see why newspapers and other publications are feeling the pinch when it comes to the dipping value of open ad space. However, just because email marketing is the current top dog doesn’t mean that we can’t learn a thing or two from the more traditional variations of connecting with customers. With this in mind, let’s dig into the concept of “above the fold” marketing and find out if it has a spot in your next campaign.

Understanding the Concept Behind “Above the Fold”

For those readers out there that aren’t familiar with print marketing lingo, it’s necessary to establish a proper definitely of what “above the fold” means before diving headfirst into the discussion. As Web 1’s Internet marketing glossary explains, headlines and advertisements placed above the physical fold of the newspaper naturally attract more attention than offerings positioned on the opposing side of the publication.

Digging a little deeper into this definition unveils a slightly more philosophical approach to understanding the “above the fold” mentality. Aside from making sense from a logistics standpoint, advertising in this region during the peak years of newspaper readership became a prestigious endeavor reserved only for premier brands. Basically, if your business acquired this kind of ad space during this era of advertising, there was no question that your organization had made it to the big time.

Does This Translate to Email Marketing?

Obviously, the connection between what “above the fold” means in the email marketing world and realm of print advertising doesn’t necessarily translate at a one-to-one ratio. The big difference here is that you’re not competing with other brands for prime email real estate since your brand controls what goes into these messages.

Instead, “above the fold” marketing in terms of what goes on in the inbox is all about maximizing the limited real estate of the preview pane, according to Ciara Gill of Business 2 Community. Much like the finite resource of page space above the physical fold for newspapers, the preview pane generated by email service clients like Gmail and Yahoo provides you with a limited platform to spread your message, so it’s vital to the health of your campaign that you put your best foot forward with your message previews.

Maximizing the Most Important Portion of Your Emails

So what can you do to maximize your email preview panes and boost open rates? As Heather Fletcher of Target Marketing Magazine explains, it all starts with keeping your preheaders short, both in text length and font size. Preheaders are often the first thing viewers on either mobile or desktop platforms see in the preview pane, so making sure this text doesn’t take up too much real estate and block out the rest of your message is essential. Instead of writing a novel for this portion of your email, think of it as a chance to use one or two sentences to reinforce your subject line, drawing the reader in and leading them to your call-to-action.

From here, Fletcher goes on to suggest using HTML instead of imbedded graphics whenever possible. With so many email service providers suppressing images as part of the ongoing fight against spam, using HTML coding can help you avoid the dreaded “empty box” disaster that comes with images not rendering in the preview pane. Additionally, making sure you find a way to fit your logo into this portion of the message adds a level of familiarity and trust to the email. Otherwise, don’t be surprised when customers don’t respond well to a message from a source that’s not easily identified and differentiated from spam.

The last part of maximizing this preview comes with fitting in the most important pieces of content into the remaining space. By pushing extraneous and supporting information to beneath the preview pane “fold,” you can send a powerful message to consumers by highlighting the valuable content held within. Whether it’s a summary of what’s inside the message or a table of contents that directs newsletter readers to their favorite sections, avoiding wasted space with fluff can drastically improve your preview pane performance. With these tips, as well as everything else you’ve learned about putting the “above the fold” approach to good use, there’s nothing stopping your brand from making a major splash with readers who can’t wait to see your next email.



Happening every four years, the FIFA World Cup is an event unlike any other. Whether you’re a fan of this kind of football or not, it’s hard to deny the impact this tournament has on daily life around the globe. However, have you ever wondered what kind of effect events like the World Cup might have on your brand awareness via email marketing? While this might seem like an odd question to pose, a quick breakdown of the statistics surrounding marketing initiatives could radically change how you view the connection between sports and marketing in the context of making a splash via the inbox.

A History of Sports and Marketing

But wait, don’t the sporting and marketing worlds have a great history of working together? While the answer to this question is a definite yes, things aren’t always so cut and dry. Sure, plenty of campaigns have utilized sports icons and figures to deliver a powerful message, but that’s not the only overlap between these two platforms. In regard to email marketing, the truth of the matter is that mega sporting events aren’t always great to have going on in the background when you start firing off marketed messages.

Discovering a Digital Connection

While the average football friendly or exhibition game might not garner a noticeable bump in consumer interest, events like the World Cup can drastically warp the priorities and focus of your target audience. In a recent study covered by Amy Gesenhues of Marketing Land, the digital connection between these worlds generally isn’t very accommodating to the world of email marketing. In fact, special circumstances – like the World Cup, Super Bowl, and other major occurrences – can actually cause some serious harm to you open and conversion rates.

The main issue here is not that the sporting world hates promotional emails packed with value and substance. Instead, it’s simply that when the game is on, rabid fans don’t have eyes for anything else. Whether the match ends in a one-sided rout or goes to penalty kicks, expecting your audience to check their inbox or alerts is a recipe for unexpected disaster that can really sink your email marketing ship long before it sets sail.

A Look at the World Cup

The aforementioned study from Marketing Land and the World Cup focused on three countries; Mexico, Brazil, and the United States. In Brazil, click rates and email activity during football matches plummeted to 61 percent of the country’s standard activity. While that might not seem like much at first glance, imagine losing around 40 percent of your audience right after you hit send on your latest content. Mexico saw a similar drop, this time measured in raw percentage of clicks, going from the usual 9 percent of email clicks to just 5 percent.

The final country reviewed in this survey of the email marketing climate during the FIFA World Cup, the United States, showed a minimal dip in email activity during the game. However, the drop, measured between 1 and 2 percent total, still shows that in countries only recently experiencing the football or soccer craze, this event still had a negative impact on email activity during the match times.

Coming To a Conclusion

This one instance of reduced email activity underlies a major problem facing brands looking to make a move via marketing messages. Even though email marketing is one of the most powerful ways to connect with consumers, if your timing is off, you can’t expect much from this type of outreach. Naturally, you won’t always be facing down the World Cup, Olympics, or NHL Finals every day, but it’s still worth keeping these events in mind as you begin to roll out your last digital campaign that places a premium on what happens in the inbox.

Building a Smart Plan for Your Business

If you don’t want to watch your email marketing operations take a nosedive every time your favorite team scores the game winning goal, build a schedule that’s cognizant of what’s happening in the sporting world. This doesn’t mean keeping track of every preseason or regular season game. In fact, depending on your target audience’s location, it might mean taking out certain sports entirely from the equation. However, once you have your ideal consumer profile set up and certain sports highlighted as potential problems, you can start to build strategies with playoffs, championships, and other major events in mind. This way, you’ll never deliver great email content that goes unseen when the big game is on the line.



After all your hard work creating and optimizing what you thought was the perfect promotional email, there’s nothing worse than checking in, only to see your open rates are deep in the tank. For many brands, this nightmare becomes a reality quickly, often for some of the most preventable reasons. If you’d like to skip the disappointment and keep your messages out of readers’ virtual trash cans, here are five easy mistakes you’ll need to avoid as you make your way toward a powerful, and successful, email marketing campaign.

Succumbing to Link Overload

Think of the last time you cleaned out your spam folder. Chances are the messages in this portion of your inbox ranged from the stereotypical – foreign royalty asking for a small donation in return for riches – to the downright odd. However, one of the common themes across most of these spam emails is an overabundance of links within the message body. With many spam filters honing in on link overload, if you want to stick around in the inbox, you’ll need to pick and choose your hyperlink battles. Try to keep your linking to a minimum if possible, focusing only on redirecting to landing and promotional pages. It might seem like a wasted opportunity to not link back to your page throughout the message, but based on the direction major email service providers are taking these platforms, it’s your best bet for dodging an unwarranted trip to the spam folder.

Unnecessarily Promotional Subject Lines

If you’re a regular reader of this blog, you know that subject lines can make or break your chance at connecting with a customer in an instant. But what if your viewers never even get a chance to hear your promotion out because the subject line of your message makes it suitable only for the digital trash can? Unfortunately, overly promotional or overtly sales-focused headlines often earn a ticket straight to the spam folder. To put the brakes on this problem, tone down the numbers, capitalization, and forceful words – think “hurry now,” “open immediately,” etc. – so that your message doesn’t look like it belongs with the rest of the spam folder riff-raff. Instead, keep things simple in your subject line and focus on indentifying the valuable content held within your message. This way, you’ll avoid the wrong part of your audiences’ preferred email clients, in addition to giving them a great reason to keep reading on once they receive your email.

Emails with Too Much Text

While spam filters probably won’t screen your messages based solely on the length of content within, that won’t stop readers from marking incoming emails from your brand as spam after opening something that’s better suited for a library shelf. Essentially, readers only spend about 15 to 20 seconds on each message, so if you go overboard with the length of your message, it’s hard to expect a favorable response from your audience. Unfortunately, there’s no defined ideal message length, so the answer to this dilemma is a bit murky. A good rule of thumb to stand by if you’re unsure about the appropriateness of your email length is to ask yourself a simple question – if this message found its way to your inbox, would you take the time to read it? If the answer is closer to trashing it and blocking the sender than it is to an emphatic yes, it’s time to do a little trimming with your content.

Attachments Only Cause Problems

At first glance, this section probably sounds like it belongs on a dating advice site and not a post about keeping your emails from being caught up in a spam filter. However, if you really want to keep your marketed emails in the clear, skipping attachments is your best bet. Sure, it might seem like a great idea to attach that infographic or eBook you’ve worked so hard on to every email, but this is a major red flag for plenty of email service providers. Instead, after taking a little time in the message to explain the value of these offerings, let your selective links lead back to this content via landing pages. This way, you’ll skip the spam folder and boost site visits at the same time.

Know When Enough is Enough

Tenacity is often a key part in any marketing operation. However, when it comes to your email initiatives, constantly targeting and messaging people who have bounced repeatedly is a recipe for disaster. Not only are you building ill-will with someone who’s simply not interested right this moment, your brand could also face a spot on Gmail, Yahoo, or another email giant’s blacklist – something far worse than ending up in the spam folder. Thankfully, if you can toe this line, while also keeping up with everything else you’ve learned from this post, there’s nothing that can stop your next campaign from being a smash hit with interested audience members around the globe.

Inbox vs. Spam Folder


Do you ever get the feeling that some of your contacts are sitting by their computer eagerly waiting for your email while some other contacts might take a glance at it if there’s nothing better to do?

All of us in email marketing would like to think that each one of the contacts on our mailing list is super incredibly engaged with our content, but we know that’s not the case.

Engagement is a key driver of success when it comes to email marketing, but how can you demystify who is highly engaged and who is not?

Elite Email has a handy report in the Report Wizard that makes this pretty easy. It’s also highly flexible so you can determine exactly what would define a highly engaged contact, a moderately engaged content, etc, etc.

Within the Report Wizard in the OPENS section you will find a report named “Opened X Amount of Times”. This same report exists in the CLICKS section and is named “Clicked X Amount of Times”.

Depending on how you wish to measure engagement, you can select the opens or clicks report…. or both!

Opened X Amount of Times
Once you have selected the report, you will see a drop-down menu beside the text “Only show contacts who opened the email this many number of times:”.

Here you can select a specific number of opens (or clicks) or choose one of the ‘greater than’ options (such as “>3″) to cover a larger range.

Opened X Amount of Times - Settings

After making your selection, the report will regenerate and only show you the contacts who meet your criteria. So, if you only want to see people who opened your email more than three times, select “>3″.

You can then use all the features in the Report Toolbox to segment all these highly engaged contacts.

For example, you can create a new interest group named “Most Engaged” and add all these people into the new group. This way you can send these specific contacts special emails that only go to them, as opposed to your whole mailing list.

This type of fine-grade targeting that separates out engaged contacts from non-engaged contacts is just another way you can use reports to further expand on your email marketing efforts.


About a month ago we fully released our brand new reports & analytics section. Since then we have received countless emails, calls and live chats from people saying just how much they love all these new features. (Needless to say, this has permanently put smiles on all our faces since we worked very hard on this!)

But, the celebration did not last long because we know that our work on Elite Email is never done. There’s always more new and exciting features we can build to help our customers enhance their email marketing.

And, as always, our best source of ideas and guidance for what we should do next is our customers!

We have been listening closely to the requests coming in since we released the new reports section and noticed that many people wanted to have a report that would show them everyone who did _not_ open their email.

They wanted an easy way to see at a glance which contacts were not engaging with their email. This way they can send a targeted follow-up, optimize their mailing list based on engagement, etc, etc. There are many reasons this report could be useful. But, internally we only needed one reason to build the report; our customers wanted it!

So, I am happy to say that we have released a new “Did Not Open” report that you can access from the Report Wizard starting today for all customers.

Report Wizard: Did Not Open

You can now see exactly who did not open your email. Using the report toolbox, you can save these contacts as a new group (which makes it even easier to send a follow-up), export the data, print the report and more.

Keep in mind, if you want to really drill down into your opens, you can couple this new report with the “Opened X Amount of Times” and see exactly who is opening your email and how often.


One of the new features that we unveiled in the current ‘beta’ release of Reports is the Contact Activity Report.

This exciting new feature allows for detailed precise tracking of a specific contact’s activity for one of your emails.

You can enter your contact’s email address and see exactly how they interacted with your email. It will show you when they opened it, clicked on a link, forwarded it to their friend, unsubscribed, and more.

Contact Activity Report: SearchAlthough most Elite Email customers tend to look at overall reports to measure the engagement with their email, sometimes it is useful to roll up your sleeves and dig down deep into the nitty-gritty details of what a specific person did.

This is also useful if you have specific “VIP Customers” or other mailing list subscribers that you are particularly interested in. You no longer have to search through the overall reports to see if that important person is listed. You can simply type in their email address and get a full report presented cleanly on your screen (… and it’s updated in real-time!).

Contact Activity Report: Results

In addition, when you are viewing overall reports within the Report Wizard, you will see a “View Activity” link beside each contact’s email address. Clicking on this link will allow you to jump to the contact activity report for that person.

So, if you’re looking at an opens report, see a contact listed and think “HMMM… I wonder if this contact also clicked a link or forwarded it to their friend…” you can now easily find out!

Contact Activity Report: Links in Overall Reports


We have been working hard for many months and our new (and much improved) Reports section is almost done.

One of our goals with the new Reports section was to give our customers every bit of information possible. For the past 12 months we have been cataloging requests from our customers who have called or emailed us asking something about their email results. We wanted to make sure that whatever information they wanted, was no more than a few clicks away.

The “Report Wizard” is the solution to that goal.

We dug down deep and found every conceivable way we could process report data to give our customers cutting edge insight not only to evaluate their past emails, but also to improve their future emails.

For example, you might be wondering if you should send your email at 9:00am or 2:00pm. Well, just check out the “Opens By Hour” report to see which hour of the day produces the most engagement for your emails.

The “Report Wizard” is divided into different sections for opens, clicks, forwards and unsubscribes. This makes it easy to drill-down to the details you are most interested in.

Today we’ll focus on the “Opens” section.

The whole process starts by launching the report wizard:

Launch Report Wizard

Once the Report Wizard is activated you are presented with a wide variety of reports to choose from.

Report Wizard: Opens

The following reports are available:

  • Total Opens
  • Unique Opens
  • Only Opened Once
  • Opened More Than Once
  • Total Opens By Domain
  • Unique Opens By Domain
  • Total Opens By Day of The Week
  • Unique Opens By Day Of The Week
  • Total Opens By Hour
  • Unique Opens By Hour
  • Opened X Amount of Times
  • Total Opens By Interest Group
  • Unique Opens By Interest Group
  • Total Opens 14 Day Trend
  • Unique Opens 14 Day Trend
  • Total Opens By Country
  • Unique Opens By Country
  • Total Opens By State (USA)
  • Unique Opens By State (USA)
  • Total Opens By Province (Canada)
  • Unique Opens By Province (Canada)

Elite Email Report Wizard: Total Opens Report

Elite Email Report Wizard: Opens By Hour
When you click on a report name, it opens the report…. and, with our new super high powered servers, it loads them FAST!

For most reports you will see a Report Toolbox that lets you perform various actions, a chart for visual representation, and an interactive table of core report data. Each of these items will be discussed more in future blog posts.

We are very excited about these new enhancements and hope to have them available in everyone’s account in beta (just so you can try them out) very soon.

© 2013 Elite Email Inc. Blog Admin