The G.I. Joe cartoon series that ran in 1985 – 1986 would always end with a public service announcement that had the catch phrase “Now you know, and knowing is half the battle“. (See videos)
Was G.I. Joe our inspiration for the new bounce dashboard that we released to all our customers over the past few days…? No, it probably wasn’t. But, the concept is “knowing is half the battle” was definitely part of the equation.
Our goal at Elite Email is to not only help you send great looking emails, but also get deep insight into your email marketing performance. With this insight, you cannot only evaluate how you did, but learn how to improve for the future.
A couple months ago we released our brand new Reports section, which many customers have called the ‘best email marketing reports they have seen with any email service provider… ever’! This is a compliment we greatly appreciate, but it doesn’t mean we were able to sit back on our heels because we’re always pushing hard for MORE.
The new Bounce Dashboard, which is now available to all Elite Email customers, provides an in-depth view of all the undeliverable emails (bounces) that resulted from your email.
You can now drill down into your hard bounces, soft bounces, and other (undefined) bounces.
You can even go a step further and view the reasons why an email resulted in a soft bounce.
As always, you can view the list of email addresses, export the data (into Excel), create new interest groups or block all the bounced addresses by adding them to your “Do Not Mail” list.
The new bounce dashboard also features many charts & graphs to provide a visual representation of your results.
You can access the Bounce Dashboard by clicking the “Bounce Reports” link on the navigation menu or by clicking the number of bounces on your standard email report.
When the Bounce Dashboard first loads it will show your most recent emails, but you can use the Email Finder to locate the bounce data for any past emails you have sent.
Remember, it is a good idea to clear your bounces so you are not constantly sending to undeliverable email addresses. This will help your overall sending reputation.