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The G.I. Joe cartoon series that ran in 1985 – 1986 would always end with a public service announcement that had the catch phrase “Now you know, and knowing is half the battle“. (See videos)

Was G.I. Joe our inspiration for the new bounce dashboard that we released to all our customers over the past few days…? No, it probably wasn’t. But, the concept is “knowing is half the battle” was definitely part of the equation.

Our goal at Elite Email is to not only help you send great looking emails, but also get deep insight into your email marketing performance. With this insight, you cannot only evaluate how you did, but learn how to improve for the future.

A couple months ago we released our brand new Reports section, which many customers have called the ‘best email marketing reports they have seen with any email service provider… ever’! This is a compliment we greatly appreciate, but it doesn’t mean we were able to sit back on our heels because we’re always pushing hard for MORE.

The new Bounce Dashboard, which is now available to all Elite Email customers, provides an in-depth view of all the undeliverable emails (bounces) that resulted from your email.

You can now drill down into your hard bounces, soft bounces, and other (undefined) bounces.

Elite Email Bounce Dashboard

You can even go a step further and view the reasons why an email resulted in a soft bounce.

Elite Email Soft Bounce Dashboard

As always, you can view the list of email addresses, export the data (into Excel), create new interest groups or block all the bounced addresses by adding them to your “Do Not Mail” list.

The new bounce dashboard also features many charts & graphs to provide a visual representation of your results.

Elite Email Bounce Charts

You can access the Bounce Dashboard by clicking the “Bounce Reports” link on the navigation menu or by clicking the number of bounces on your standard email report.

When the Bounce Dashboard first loads it will show your most recent emails, but you can use the Email Finder to locate the bounce data for any past emails you have sent.

Remember, it is a good idea to clear your bounces so you are not constantly sending to undeliverable email addresses. This will help your overall sending reputation.


About a month ago we fully released our brand new reports & analytics section. Since then we have received countless emails, calls and live chats from people saying just how much they love all these new features. (Needless to say, this has permanently put smiles on all our faces since we worked very hard on this!)

But, the celebration did not last long because we know that our work on Elite Email is never done. There’s always more new and exciting features we can build to help our customers enhance their email marketing.

And, as always, our best source of ideas and guidance for what we should do next is our customers!

We have been listening closely to the requests coming in since we released the new reports section and noticed that many people wanted to have a report that would show them everyone who did _not_ open their email.

They wanted an easy way to see at a glance which contacts were not engaging with their email. This way they can send a targeted follow-up, optimize their mailing list based on engagement, etc, etc. There are many reasons this report could be useful. But, internally we only needed one reason to build the report; our customers wanted it!

So, I am happy to say that we have released a new “Did Not Open” report that you can access from the Report Wizard starting today for all customers.

Report Wizard: Did Not Open

You can now see exactly who did not open your email. Using the report toolbox, you can save these contacts as a new group (which makes it even easier to send a follow-up), export the data, print the report and more.

Keep in mind, if you want to really drill down into your opens, you can couple this new report with the “Opened X Amount of Times” and see exactly who is opening your email and how often.


Today is an exciting day because we have removed the ‘beta’ label from our new Reports section, which means it is now available in full force with all its analytics glory!

On behalf of the team Elite Email Team, I want to send a big thank you to all our customers who provided great feedback over the past several weeks and even helped track down a few small bugs that our QA Team had missed during their extensive testing.

Overall, the feedback we have received since we made this available in ‘beta’ has been incredible. We knew our customers would like this (after all, it was based on everything they had asked us for!), but the positive response truly exceeded our expectations.

We had one hotel chain send us an email saying our new reports section (specifically the Geo-Reports) was the best thing since sliced bread…. and, while we didn’t know we were competing with sliced bread, we’re sure glad that we’re operating at that level. =)

From today onwards, when you click on “Reports” within your Elite Email account, you will be brought directly to the new reports.

For those that still want access to the old reports section, you can go under the “More” drop-down menu and select “Classic Reports”. We’ll leave this online for a couple of months just in case anyone still prefers the old reports section.

In conclusion, enjoy the new reports and stay tuned for more exciting upgrades coming down the pipeline!


One of the new features that we unveiled in the current ‘beta’ release of Reports is the Contact Activity Report.

This exciting new feature allows for detailed precise tracking of a specific contact’s activity for one of your emails.

You can enter your contact’s email address and see exactly how they interacted with your email. It will show you when they opened it, clicked on a link, forwarded it to their friend, unsubscribed, and more.

Contact Activity Report: SearchAlthough most Elite Email customers tend to look at overall reports to measure the engagement with their email, sometimes it is useful to roll up your sleeves and dig down deep into the nitty-gritty details of what a specific person did.

This is also useful if you have specific “VIP Customers” or other mailing list subscribers that you are particularly interested in. You no longer have to search through the overall reports to see if that important person is listed. You can simply type in their email address and get a full report presented cleanly on your screen (… and it’s updated in real-time!).

Contact Activity Report: Results

In addition, when you are viewing overall reports within the Report Wizard, you will see a “View Activity” link beside each contact’s email address. Clicking on this link will allow you to jump to the contact activity report for that person.

So, if you’re looking at an opens report, see a contact listed and think “HMMM… I wonder if this contact also clicked a link or forwarded it to their friend…” you can now easily find out!

Contact Activity Report: Links in Overall Reports


Over the past few days we have been rolling out the brand new & improved “Reports & Analytics” section of Elite Email.

We started the roll-out on the east coast of North America and have now completed the deployment for all customers internationally.

We are very proud of the new reports section and believe it takes your email marketing analytics to a whole new level. You can now get deeper insight into your email engagement, more easily identify trends, and follow along with the action with the Elite Email Ticker.

We have released this in BETA because there are still a few kinks we are ironing out. But, we simply couldn’t wait any longer because we were just bursting with excitement to get this into the hands of all our customers. The few remaining loose ends are being wrapped up and most people probably would not even notice them. Once everything is absolutely perfect & flawless we will remove the old legacy reports and remove the ‘beta’ label.

Don’t worry though, all your historical statistics have been migrated to the new system so you won’t lose anything at all.

We have done our best to make some of the new features such as Geo-Reports work for your older emails as well. Making everything work retroactively was a challenge and resulted in a lot of horsepower being devoted to processing millions upon millions of opens, clicks, etc… but we are really happy with the results.

Over the past couple of weeks I have provided previews of some of these new features on the blog. Since there are so many new features, I have truly only scratched the surface. In the days and weeks ahead, I will dive into some of these great new features in more detail.

Until then, all our customers can begin exploring these new features by going to the REPORTS tab and clicking the “Want a sneak peek at our new reports” button.

As always, please be sure to email us with your thoughts and feedback!



We’ve been talking a lot lately about some of the new features that will be released shortly in our new & improved “Reports” section and today I’m going to unveil something I haven’t mentioned before.

As you know, Twitter is popular. If you are gasping at that statement, then I urge you to move out from under that rock you’ve been living and find better accommodations! :)

People are getting used to receiving their news and updates in short little snippets and in real-time.

This is what prompted us to create the “Elite Email Ticker”.

The Elite Email Ticker resides on the new Reports homepage and is a running feed of all the interactions with the emails you send out.

As soon as anyone opens your email, clicks a link, forwards it, unsubscribes, files a complaint (yikes!) or interacts with it in any other way, it will hit your ticker newsfeed.

This is a sample of what it will look like on the main Reports Dashboard:

Elite Email Ticker: Real-Time Email Interactions

You can easily refresh the data to make sure you are looking at the latest activity or for even more details you can launch the Elite Email Ticker in full-screen mode.

There are several ways you can use this information depending on your specific needs. For some people this may just be a cool way of watching the interactions happen and for others this may be used as a sales tool.

Let me give you an example that is actually from one of our customers (even though I’ve changed the name and product for privacy reasons):
John sends out an email announcing that he has brand new state-of-the-art super insanely ultra-cool widgets. (Yep, we’re all excited about those widgets!) He schedules the email to send at 9:30am and beings to watch the ticker. As soon as he sees that william@example.com has clicked the link for more information about widgets, he can easily click on William’s address to pull up his whole profile. Since John uploaded phone numbers and information about his customers, everything he needs is right at his fingertips. He can call William to try to close the sale since he knows that William is a super hot lead right now.

Of course, I’m not saying you should call every customer, nor am I saying it’s feasible to sit and monitor the ticker all day long. But, this is just one idea… there are many others!

How will you use the Elite Email Ticker? We’ll have to wait and find out!


We have been working hard for many months and our new (and much improved) Reports section is almost done.

One of our goals with the new Reports section was to give our customers every bit of information possible. For the past 12 months we have been cataloging requests from our customers who have called or emailed us asking something about their email results. We wanted to make sure that whatever information they wanted, was no more than a few clicks away.

The “Report Wizard” is the solution to that goal.

We dug down deep and found every conceivable way we could process report data to give our customers cutting edge insight not only to evaluate their past emails, but also to improve their future emails.

For example, you might be wondering if you should send your email at 9:00am or 2:00pm. Well, just check out the “Opens By Hour” report to see which hour of the day produces the most engagement for your emails.

The “Report Wizard” is divided into different sections for opens, clicks, forwards and unsubscribes. This makes it easy to drill-down to the details you are most interested in.

Today we’ll focus on the “Opens” section.

The whole process starts by launching the report wizard:

Launch Report Wizard

Once the Report Wizard is activated you are presented with a wide variety of reports to choose from.

Report Wizard: Opens

The following reports are available:

  • Total Opens
  • Unique Opens
  • Only Opened Once
  • Opened More Than Once
  • Total Opens By Domain
  • Unique Opens By Domain
  • Total Opens By Day of The Week
  • Unique Opens By Day Of The Week
  • Total Opens By Hour
  • Unique Opens By Hour
  • Opened X Amount of Times
  • Total Opens By Interest Group
  • Unique Opens By Interest Group
  • Total Opens 14 Day Trend
  • Unique Opens 14 Day Trend
  • Total Opens By Country
  • Unique Opens By Country
  • Total Opens By State (USA)
  • Unique Opens By State (USA)
  • Total Opens By Province (Canada)
  • Unique Opens By Province (Canada)

Elite Email Report Wizard: Total Opens Report

Elite Email Report Wizard: Opens By Hour
When you click on a report name, it opens the report…. and, with our new super high powered servers, it loads them FAST!

For most reports you will see a Report Toolbox that lets you perform various actions, a chart for visual representation, and an interactive table of core report data. Each of these items will be discussed more in future blog posts.

We are very excited about these new enhancements and hope to have them available in everyone’s account in beta (just so you can try them out) very soon.


Wouldn’t it be cool if you could see where in the world people are located when they are interacting with your emails? We think so!

The Elite Email development team has been working hard for many months on an entirely revamped Reports section.

The Reports section has so many new features that it’s almost impossible to list them all!

We hope to have this released in ‘beta’ for people to begin exploring within about a week.

But, for now, I wanted to give you a sneak peak of one of the coolest new features (in my opinion)…

I am proud to announce that the new Elite Email Reports section will features detailed and comprehensive Geo Reports.

Using the IP address information we collect when your contacts interact with an email (whether it’s open, click, forward, unsubscribe, etc, etc), combined with state-of-the-art geographic pin-pointing information, we can now determine where that person is located.

We have powerful servers in multiple data centers chugging through all this data so that when you login to your account you can see various maps that answer the question of where people are located. You can then use this information in a variety of ways.

Best of all, the information is presented using heat-maps so at a quick glance, based on the intensity of the color, you can see where most of your contacts are located. And, it doesn’t stop there because you can also drill-down to more detailed maps. So, if you click on United States, the map will reload and show you a detailed “state” view complete with heat-map functionality.

This is only the beginning as adding a layer of location information opens up some new and exciting opportunities.

Here are some top secret screenshots:

Elite Email Reports: World Map > Opens

View a world heat-map that shows where people are located when they open your email. This report will be available for clicks, forwards, and unsubscribes, too!

Elite Email Reports: USA Map > Opens

Clicking on the United States from the world map will load a detailed state-view of the USA. Now you can see which state people are located in when they open, click, forward or unsubscribe.

Elite Email Reports: Canada Map > Opens w/ Details

Within the Reports Wizard you can load a detailed map of Canada and see a province-by-province report of who opened, clicked, forwarded or unsubscribed from your email.

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