Login Enterprise
Speak to an Email Marketing Expert
877-789-ELITE (3548)
 

Interest Groups are a really great feature that allows you to send targeted email marketing campaigns to just a specific set of contacts. But, often times our customers will create an interest group for a specific purpose and then they want to get rid of that group by merging it into another one of their existing groups.

This is actually very easy to do and can be accomplished with just a few clicks.

Go to the Contacts > Manage Groups page and click the “Delete” button beside the group that want to remove.

My Interest Groups > Delete

On the next page, Elite Email will ask you what you want to do with the contacts that are currently subscribed to that group.

You can choose not to move the contacts. If you do this, the group will be deleted and contacts who do not already subscribe to another interest group will become “uncategorized”. Of course, if a contact is already in another group, then they will stay in that other group and will not be uncategorized. The uncategorized label is just for contacts who are on your mailing list but not assigned to any interest groups.

In this example, however, we actually want to merge these contacts into another group. So, we will select the “Move Contacts To” option.

My Interest Groups > Merge

Simply choose the group that you want to move the contacts into. For example, in the above screenshot, if you wanted to merge the “Networking Events” group with “General”, you would just select “General” from the drop-down menu.

Then, click “Delete” and everyone will be moved over and the groups will be merged.

You don’t have to worry about duplicates either. If someone you’re moving is already in the destination group, they won’t be added twice. Elite Email will automatically filter that for you.

 

We just released a new Elite Email TV Episode focusing on the first step of the ‘adding contacts’ process.

This video, which you can see below, discusses how to select the interest group(s) you want to add your contacts to.

Over the next few days we’ll post other new videos that go through the rest of the adding contacts process whether you choose to type in email address or upload a file. This way no matter what method you select, you’ll have an easy-to-follow training video to help you along the way.

As always, our videos are in HD and have closed captions for maximum accessibility.

 

Following up  on our previous blog post about list segmentation, we just released a new Elite Email TV episode titled “What Are Interest Groups?”

This is the first of many new episodes that we’ll be posting.

The idea behind this learning series is to show you exactly how to use Elite Email in the best (and easiest!) way possible.

Instead of having to read documentation or help files, you can simply put up your feet, watch the video, and moments later you are an expert.

These videos might not win any Academy Awards (…or will they?!), but they should put anyone on the fast track to becoming a true email marketing guru.

All the videos are in HD (up to 1080p… because we’re cool like that!) and have closed captions just so that it is accessible to everyone.

This specific video covers the concept of list segmentation, how to create interest groups, rename them, delete them and more.

 

The more targeted your list, the better your results. It’s that simple of a concept.

Some emails that you’ll send will target everyone, like a Holiday card or a ‘what’s new with us’ message.

However, in many cases your emails only need to be sent to a specific segment of your mailing list, and sending it to your entire list is not going to generate the results you’re hoping for.

If you send emails that are not pertaining to your contacts, you are taking the risk of them unsubscribing or marking it as spam.

Since those are obviously not the results you are striving for, taking this approach runs the risk of being counterproductive to your overall email marketing strategy.

By having segmented lists; either by products they buy, their gender, age, or even past promotions they’ve used, etc,  you will have a much better feel of how your campaigns are doing.

Even better, as you’re targeting just those people that will be interested, your engagement will be much higher and your ROI [Return on Investment] will be better than ever.

For example; if you own a clothing store and you’re having a sale on woman’s clothes, you may not want to send that email to your male customers. They may not understand why they received an email promoting the latest women fashions, and they may opt-out of your mailing list.

If that happens and then a month down the road you decide to have a sale on men’s clothes, you have now lost potential repeat customers because they previously unsubscribed.

On the flip side; if you only send the email to your female customers, you know everyone on the list will be interested, and you’ll see a much higher response rate.

In addition, since you only sent the email to your female customers, you haven’t alienated any of your male customers so they are ready to receive your next male-centric promotion.

By segmenting your lists and sending targeted emails, you’ll be essentially speaking directly to your customers with the right message that meets their needs, which will boost engagement and increase sales!

Within Elite Email you can create unlimited interest groups so you can segment your list is as many ways as you would like.

© 2013 Elite Email Inc. Email Marketing by Elite Email | Blog Admin