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You asked and we listened!

We are happy to announce that this past weekend we rolled out a new release to all customers that includes Google Analytics integration.

Elite Email Integrates with Google Analytics

Google Analytics is a powerful website analytics tool used by many website operators (…and it’s what we use here at Elite Email, too!).

By viewing the reports on Google Analytics you can get deep insight into your traffic sources, conversion rates, and a whole lot more. You can then use this information to make important and useful modifications to your website to better achieve your goals. For more information about Google Analytics, visit http://www.google.com/analytics/ .

One really handy tool within Google Analytics is the ability to measure specific marketing campaigns & sources. This way you can separately measure the results of your search engine marketing campaign, banner ads you are running, email newsletters you are sending, etc, etc.

For example, instead of just seeing how many people across all your website traffic converted for one of your goals (such as buying a product), you can actually drill-down and see how many people from a specific marketing initiative resulted in that goal conversion. This lets you better understand what is effective and what is not, in addition to how to make improvements.

By integrating your email marketing with Elite Email to Google Analytics we have extended the story of your email newsletter a lot further…

Before you could always see how many people were clicking on links in your email (in addition to who clicked, when they clicked, where they were located when they clicked, etc, etc), but now you can actually use the Google Analytics information to see what happened once they were on your website. Did they buy the product you were advertising? Did they explore other parts of your website? Did they just leave right away? These are all good questions to ask, and now you can get easy answers!

When you create a new email, you can enable Google Analytics on step 4 (Email Settings) by checking the box as seen below:

Enable Google Analytics for your Email

Enable Google Analytics for your Email

By default, the Campaign Name will be the name you had given this specific email, but you can easily change it to anything you want.

This campaign name will later appear in Google Analytics. If you want to measure activity from just this campaign, then make sure you give it a unique name so you can tell it apart from other campaigns you are running through Elite Email and other sources.

When someone clicks on a link in your email, we will automatically associate it with the following properties:

Source: Elite Email
Medium: email
Campaign: (Whatever you had entered)

You can view the data and filter the results based on each one of these properties. So, you can see all the goal conversions you have received from ‘email’ or you can see how many goal conversions you received from a specific campaign.

Keep in mind, that Elite Email updates your data in real-time, but Google can take a little longer. So, don’t be worried if you see a ‘click’ from Elite Email but nothing in your Google Analytics account yet.

If you do not enable Google Analytics then there will be no change to your email at all and everything will be the same as it has always been. Also, don’t worry if you enable Google Analytics but link to a website that doesn’t use it, everything will still be fine.

As an added convenience, you can establish whether Google Analytics should be enabled or disabled for new emails by going to the “Settings” section in your account.

We’re really excited about this new feature and we hope you are, too!

 

Do you ever get the feeling that some of your contacts are sitting by their computer eagerly waiting for your email while some other contacts might take a glance at it if there’s nothing better to do?

All of us in email marketing would like to think that each one of the contacts on our mailing list is super incredibly engaged with our content, but we know that’s not the case.

Engagement is a key driver of success when it comes to email marketing, but how can you demystify who is highly engaged and who is not?

Elite Email has a handy report in the Report Wizard that makes this pretty easy. It’s also highly flexible so you can determine exactly what would define a highly engaged contact, a moderately engaged content, etc, etc.

Within the Report Wizard in the OPENS section you will find a report named “Opened X Amount of Times”. This same report exists in the CLICKS section and is named “Clicked X Amount of Times”.

Depending on how you wish to measure engagement, you can select the opens or clicks report…. or both!

Opened X Amount of Times
Once you have selected the report, you will see a drop-down menu beside the text “Only show contacts who opened the email this many number of times:”.

Here you can select a specific number of opens (or clicks) or choose one of the ‘greater than’ options (such as “>3″) to cover a larger range.

Opened X Amount of Times - Settings

After making your selection, the report will regenerate and only show you the contacts who meet your criteria. So, if you only want to see people who opened your email more than three times, select “>3″.

You can then use all the features in the Report Toolbox to segment all these highly engaged contacts.

For example, you can create a new interest group named “Most Engaged” and add all these people into the new group. This way you can send these specific contacts special emails that only go to them, as opposed to your whole mailing list.

This type of fine-grade targeting that separates out engaged contacts from non-engaged contacts is just another way you can use reports to further expand on your email marketing efforts.

 

One of the new features that we unveiled in the current ‘beta’ release of Reports is the Contact Activity Report.

This exciting new feature allows for detailed precise tracking of a specific contact’s activity for one of your emails.

You can enter your contact’s email address and see exactly how they interacted with your email. It will show you when they opened it, clicked on a link, forwarded it to their friend, unsubscribed, and more.

Contact Activity Report: SearchAlthough most Elite Email customers tend to look at overall reports to measure the engagement with their email, sometimes it is useful to roll up your sleeves and dig down deep into the nitty-gritty details of what a specific person did.

This is also useful if you have specific “VIP Customers” or other mailing list subscribers that you are particularly interested in. You no longer have to search through the overall reports to see if that important person is listed. You can simply type in their email address and get a full report presented cleanly on your screen (… and it’s updated in real-time!).

Contact Activity Report: Results

In addition, when you are viewing overall reports within the Report Wizard, you will see a “View Activity” link beside each contact’s email address. Clicking on this link will allow you to jump to the contact activity report for that person.

So, if you’re looking at an opens report, see a contact listed and think “HMMM… I wonder if this contact also clicked a link or forwarded it to their friend…” you can now easily find out!

Contact Activity Report: Links in Overall Reports

 

Wouldn’t it be cool if you could see where in the world people are located when they are interacting with your emails? We think so!

The Elite Email development team has been working hard for many months on an entirely revamped Reports section.

The Reports section has so many new features that it’s almost impossible to list them all!

We hope to have this released in ‘beta’ for people to begin exploring within about a week.

But, for now, I wanted to give you a sneak peak of one of the coolest new features (in my opinion)…

I am proud to announce that the new Elite Email Reports section will features detailed and comprehensive Geo Reports.

Using the IP address information we collect when your contacts interact with an email (whether it’s open, click, forward, unsubscribe, etc, etc), combined with state-of-the-art geographic pin-pointing information, we can now determine where that person is located.

We have powerful servers in multiple data centers chugging through all this data so that when you login to your account you can see various maps that answer the question of where people are located. You can then use this information in a variety of ways.

Best of all, the information is presented using heat-maps so at a quick glance, based on the intensity of the color, you can see where most of your contacts are located. And, it doesn’t stop there because you can also drill-down to more detailed maps. So, if you click on United States, the map will reload and show you a detailed “state” view complete with heat-map functionality.

This is only the beginning as adding a layer of location information opens up some new and exciting opportunities.

Here are some top secret screenshots:

Elite Email Reports: World Map > Opens

View a world heat-map that shows where people are located when they open your email. This report will be available for clicks, forwards, and unsubscribes, too!

Elite Email Reports: USA Map > Opens

Clicking on the United States from the world map will load a detailed state-view of the USA. Now you can see which state people are located in when they open, click, forward or unsubscribe.

Elite Email Reports: Canada Map > Opens w/ Details

Within the Reports Wizard you can load a detailed map of Canada and see a province-by-province report of who opened, clicked, forwarded or unsubscribed from your email.

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