You asked and we listened!
We are happy to announce that this past weekend we rolled out a new release to all customers that includes Google Analytics integration.
Google Analytics is a powerful website analytics tool used by many website operators (…and it’s what we use here at Elite Email, too!).
By viewing the reports on Google Analytics you can get deep insight into your traffic sources, conversion rates, and a whole lot more. You can then use this information to make important and useful modifications to your website to better achieve your goals. For more information about Google Analytics, visit http://www.google.com/analytics/ .
One really handy tool within Google Analytics is the ability to measure specific marketing campaigns & sources. This way you can separately measure the results of your search engine marketing campaign, banner ads you are running, email newsletters you are sending, etc, etc.
For example, instead of just seeing how many people across all your website traffic converted for one of your goals (such as buying a product), you can actually drill-down and see how many people from a specific marketing initiative resulted in that goal conversion. This lets you better understand what is effective and what is not, in addition to how to make improvements.
By integrating your email marketing with Elite Email to Google Analytics we have extended the story of your email newsletter a lot further…
Before you could always see how many people were clicking on links in your email (in addition to who clicked, when they clicked, where they were located when they clicked, etc, etc), but now you can actually use the Google Analytics information to see what happened once they were on your website. Did they buy the product you were advertising? Did they explore other parts of your website? Did they just leave right away? These are all good questions to ask, and now you can get easy answers!
When you create a new email, you can enable Google Analytics on step 4 (Email Settings) by checking the box as seen below:
By default, the Campaign Name will be the name you had given this specific email, but you can easily change it to anything you want.
This campaign name will later appear in Google Analytics. If you want to measure activity from just this campaign, then make sure you give it a unique name so you can tell it apart from other campaigns you are running through Elite Email and other sources.
When someone clicks on a link in your email, we will automatically associate it with the following properties:
Source: Elite Email
Campaign: (Whatever you had entered)
You can view the data and filter the results based on each one of these properties. So, you can see all the goal conversions you have received from ‘email’ or you can see how many goal conversions you received from a specific campaign.
Keep in mind, that Elite Email updates your data in real-time, but Google can take a little longer. So, don’t be worried if you see a ‘click’ from Elite Email but nothing in your Google Analytics account yet.
If you do not enable Google Analytics then there will be no change to your email at all and everything will be the same as it has always been. Also, don’t worry if you enable Google Analytics but link to a website that doesn’t use it, everything will still be fine.
As an added convenience, you can establish whether Google Analytics should be enabled or disabled for new emails by going to the “Settings” section in your account.
We’re really excited about this new feature and we hope you are, too!