We have released a new video as part of our Elite Email TV learning series.
This video teaches you all about contact profiles. After all, we know the people on your mailing list are more than just an email address. They are an actual person with a name, phone number, address, age, favorite sports team, etc, etc.
You can customize the exact information you want to save for each contact profile so that it meets your specific needs. For example, a pizza restaurant may collect your “favorite toppings” while a music retailer may collect your “favorite music genres”. Elite Email is completely flexible so that you can customize every piece of data. This is also helpful if you want the contact profile fields to be in a different language.
You can easily include a contact’s information when adding contacts to your mailing list by putting the information in your Excel file. Of course, if you’ve already added your contacts you can still add in the rest of their profile information using the “update” feature. If you just want to change something for a specific contact, you can search for them and make the changes with just a few clicks.
Remember, if you enable the “Update Profile” link in your emails then your contacts can actually help keep the information accurate by updating the information on their own. Their updates will be reflected immediately and you can always download the new information to sync it with your offline database.
There is a lot you can do with profile information including displaying it in your emails to make them more personalized. For instance “Greetings!” can easily become “Hi John!”, which is a lot nicer.