These days the Super Bowl might only be half about actual football with the other half being about the crazy high-production value amazingly costly commercials that air during the game.
Super Bowl XLVIII was no different, except that with the huge lead the Seahawks had out of the gates, by the 3rd and 4th quarter it might have only been the ads that people were still really paying attention to… except for the Broncos fans who had tear filled eyes and the Seahawks fans probably to drunk in celebration to pay attention to anything!
This year’s ads really showcase a lot of creativity from marketers who know the stakes are high to break through the clutter and generate the amount of buzz to warrant the price tag of a 30 second spot.
According to Paul Farhi of the Washington Post, the average cost per ad is around $4 million. Certainly the biggest advertisers get substantial discounts for running multiple ads or longer ads, but no matter what it is a steep price to pay, plus they have to produce the commercial.
Below are all the ads from the 2014 Super Bowl so you can decide for yourself which ones were great, which ones fell short, and which ones will have people talking.
Bud Light – Epic Night (Extended)
During the game this ran as a multi-part commercial. But, since it was probably my favorite commercial of this year’s Super Bowl, I have included the full-length extended version here.
Cheerios – Gracie
Great job General Mills for sending a clear message to all the haters from last year’s ad! I personally loved last year’s ad, and I’m glad to see the interracial family brought back for 2014.
According to AdWeek, the 2013 spot boosted Cheerios’ exposure by 77 percent… will it have the same impact this year?
GoDaddy – Body Builder
Doritos – Cowboy Kid
Budweiser – Puppy Love
T-Mobile – We Killed the Long Term Contract
Dannon Oikos Greek Yogurt – The Spill
Jaguar – Good To Be Bad
Microsoft – Empowering
Hyundai – Nice
Coca-Cola – Going All The Way
Chrysler – Bob Dylan
Budweiser – A Hero’s Welcome
Honda – Hugfest
Kia – The Truth
Chobani – Ransacked
Axe – Peace
Intuit – GoldieBlox
T-Mobile – Still No Contract
Audi – Doberhuahua
Pepsi (Halftime Spot) – Soundcheck NYC
Jeep – Restless
Sonos – Face Off
Toyota – Muppets Mos Wanted
Coca-Cola – It’s Beautiful
H & M – David Beckham
Wonderful Pistachios – Part 1
Wonderful Pistachios – Part 2
Carmax – Slow Clap
Volkswagen – Wings
T-Mobile – No Contract, No Worries
Bank of America – U2 “Invisible”
Chevrolet – Life
Radio Shack – The Phone Call
Bud Light – Cool Twist
Squarespace – A Better Web Awaits
GoDaddy – Puppet Master
Hyundai – Dad’s Sixth Sense
Chevrolet – Romance
Doritos – Time Machine
Maserati – Ghibli
Ford – Nearly Double
SodaStream – Sorry, Coke and Pepsi
And that’s the round-up of the 2014 Super Bowl commercials. It’s clear that big brands put big money behind some of these spots.
It’s also noteworthy to see how many commercials were leaked before the game and had already wracked up millions of views even before anything hit the airwaves. There is basically an entire secondary market to Super Bowl ads that can draw in big numbers for advertisers and get the chatter going before the big game.
As always, it will be interesting to see what marketers take away from the 2014 ads, as they prepare for 2015.
One of my favorite days of the year is upon us, Super Bowl Sunday!
As we all know, there’s more to the Super Bowl than just the game itself… there are the commercials!
The Super Bowl is a super hyped media juggernaut that draws viewership of football fans & non-fans from around the world. You would literally have to be living under a rock to not know the Super Bowl was happening… and even then, the rock you’re under is probably caught up in Super Bowl hype!
According to Nielsen Co. the 2012 broadcast of Super Bowl XLVI on NBC had an average audience of 111.3 million viewers, making it the most-watched television program of all time! The game was viewed in approximately 53.3 million households.
[For those that are wondering, the #2 most watched program of all time was the 2011 Super Bowl, #3 was the 2010 Super Bowl, and in the #4 spot something not football related, was the M.A.S.H finale in 1983.]
With so many eyes on the big game, it’s no wonder that the Super Bowl has become a marketer’s dream and the commercials are a big part of that. It comes as no surprise that not everyone can afford one of the high-priced and highly coveted Super Bowl commercial slots, but that doesn’t mean marketers of all sizes aren’t cashing in on all the hype. We already know, based on our January 2013 email trends study, that the Super Bowl has been a theme in email marketing campaigns since the calendar flipped into January. Sure a small business’s email marketing campaign won’t have the same reach or impact as a bold & daring 30-second TV commercial, but talking about the Super Bowl in email and social media for all brands keeps you relevant and timely.
Many years ago you would have had to wait until the game was on TV to watch the commercials and marketers would be waiting until Monday morning for all the reactions, chatter and potential controversy over the ads that really push the limits. Now, however, that starts days before as marketers release their commercials online to start racking up views and commentary. In some cases a brand may release their full ad, while in other cases they release a small teaser that attempts to build more anticipation for the full version of the ad that will air during the game. There is some irony in releasing an ad for ad, but it does seem to be effective at getting people talking.
Before we dive right into watching the Super Bowl 2013 commercials that have been released online already, let’s take a look at some interesting facts….
A 30-second TV commercial is costing on average $3.8 million. (This is up $300,000 from last year.)
Note: The final confirmed numbers usually come out next week.
According to the National Chicken Council, Americans will eat around 1.23 billion (yes, billion!) chicken wings during Super Bowl weekend.
… based on a report from the U.S. Department of Agriculture, the price of chicken wings is the highest they have ever been.
The Super Bowl is also the busiest day for pizza sales. An estimated 4 million pizzas were sold during the 2012 Super Bowl.
Several sources are estimating that 50 million cases of beer will be consumed in America during the 2013 Super Bowl.
The full team salary for the Baltimore Ravens is $130.9 million and the San Francisco 49ers is $124.4 million.
In 2012, players on the winning team received an additional $88,000 while players on the losing team received $44,000. (These numbers are expected to rise year-over-year.)
Artists (this year, Beyonce) do not get paid for performing the half-time show… beyond covering their expenses.
In 2012, Madonna’s half-time show became the most watched of all time. Will that record be broken this year?
And, now without further delay, let’s watch the online version of the Super Bowl 2013 commercials….
Taco Bell: “Grandpa Goes Wild”
Wheat Thins: “Night Vision”
GoDaddy: “Your Big Idea.co”
Speed Stick: “Unattended Laundry”
Would any Super Bowl viewers like to buy a new car…. cue the car commercials!
Audi: “Prom Tradition”
Toyoto RAV4: “Wish Granted”
Volkswagen: “Get in. Get Happy.”
Kia Sorento: “Space Babies”
Hyundai Sonata: “Stuck”
Super Bowl 2013 Commercial Teasers
… you know we live in an advertising driven society when our commercials have commercials! Here are some of the highlights.
Iron Man 3
Super Bowl TV Commercial Contests
This is not actually their Super Bowl ad, but since Dorito’s does such an amazing job of building hype for their Super Bowl commercial, I decided this was worth including.
After months of effort, hundreds of script re-writes, a countless amount of revisions and an insane amount of small nit-picky tweaks, I am happy to say that the new Elite Email animated web commercial is DONE!
Very soon this will be featured on our homepage and you’ll see parts of it on TV. But, for now, I wanted to give you an early sneak peak so you can be amongst the first people to see it.
It is my hope that this video will both explain what Elite Email does, how it can help you with your email marketing, and… of course, why we’re great.
I’m confident that anyone who wasn’t sure about email marketing, will watch this video and will understand why email marketing is the fastest growing form of advertising.
I want to thank all the people who helped provide feedback throughout this entire process.