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Today, Brenda Bouw, published an article for The Globe And Mail all about Canada’s Anti-Spam Legislation… abbreviated to “CASL”.

Her article, titled “New anti-spam law ‘a big deal’ for small businesses ” explores the new legislation and how it effects small businesses in Canada. The entire Elite Email team was happy to see that the final four paragraphs of this great article are referencing an interview I did with this reporter.

You can read the full article here: http://www.theglobeandmail.com/report-on-business/small-business/sb-digital/biz-categories-technology/businesses-rush-to-comply-with-tough-new-anti-spam-law/article17609044/

All of us at Elite Email have been working hard for months & months to understand every component of CASL. We have seen that many (if not most) of the organizations in Canada and abroad don’t fully understand how CASL is going to shake the Canadian marketing landscape at it’s core and truly impact their day-to-day operations. Our goal is to be the go-to thought leaders on the topic of CASL so that we can help not only our customers, but also all of those who need guidance in navigating the new rule book.

To assist with that, we released the CASL Survival Guide in a variety of formats:

Since the release of the CASL Survival Guide, it has been downloaded and accessed a tremendous amount of times and with the article on the Globe and Mail, we have seen yet another spike in downloads.

It is great to see people accessing this guide and using the information to make sure they are ahead of the curve and fully prepared for CASL. Plus, the feedback we have been getting and the appreciation from people who finally have an easy-to-follow roadmap has been fantastic.

The Globe and Mail: CASL

 

I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20).

You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210

Be sure to follow along with the action using the hashtag #BitcoinITB

While Bitcoin has been around for a while, in the past several months it has really picked up a lot of media attention.

The adoption of Bitcoin has been an amazing thing to witness as businesses of all shapes, sizes and geographic locations start to use this cryptocurrency alongside traditional currencies.

Elite Email customers may recall that we were the first ESP in the world to start accepting Bitcoin for our email marketing subscriptions. While we were excited to be the first ones to dive in, it also gave us some great insight into how this new digital currency affects businesses. (See our Bitcoin acceptance blog post)

Currently Elite Email has subscribes in different parts of the world paying in Bitcoin and we actually pay some suppliers in Bitcoin as well. It will be interesting to see how (or if) Bitcoin will become even more mainstream.

I’m sure today’s Twitter chat will be very interesting and I hope you can join in.

Elite Email: Bitcoin Twitter Chat

 

CASL is coming! CASL is coming! CASL is coming!

What does this mean?
How does this affect me?
What do I have to do?
When should I start preparing?

These are just some of the many questions I have been asked by businesses, nonprofits, and every other type of organization that uses email or SMS text messages to communicate with Canadians.

People are left with lots of questions, but don’t seem to be getting a lot of answers. Myself and the team at Elite Email knew we had to fix that!

There cannot be this new piece of legislation that impacts every marketer with penalties to the tune of millions of dollars, that people do not understand. After all, it’s really hard to comply with something, if you do not understand what you’re complying with, or what compliance would look like.

I had previously written a blog post to help people understand CASL, but now with the July 1, 2014 date looming closer and more organizations placing “CASL compliance” higher on their radar, I knew there was an urgent need for something more comprehensive. People needed one detailed source of information to help them understand the new law, but, even more important than that, give them a step-by-step plan on the road to compliance.

With that being said, I am happy to announce that after a tremendous amount of effort, today we are releasing Elite Email’s CASL Survival Guide.
CASL Survival Guide

 
The guide is available online (as web pages), PDF, and ePub/eBook format.

It covers all the essentials including:

  • Overview of CASL
  • Final Regulations & Recent Modifications
  • CASL’s Bite / Penalties
  • CASL Requirements
  • In-Depth Look at Consent
  • How to Prepare for CASL
  • Will CASL Ultimately Be a Good Thing?

The actual legislation is a massive document that you can read here if you happen to have a lot of time on your hands and enjoy deciphering cryptic language. But, if you want to get all the information written in language you can understand, then this guide is for you!

I also want to take a moment to thank all the people involved in putting this document together. It was a true collaborative effort and the final results clearly shows everyone’s desire and drive to make this the best CASL resource that exists today.

I hope this guide is a great resource to everyone that will help prepare your for the post-CASL era of marketing to Canadians.

 

Everyone who has ever worked with me or seen me speak at a conference knows that the go-to Robert Burko line about true email marketing success is sending the right message, to the right person, at the right time.
But, there is very much a fourth element that I don’t always say (…mostly because how many times can I use the word “right” in a sentence!….), which is the right place.

As they say in real estate, “location, location, location” and more and more marketers are realizing that the place where you reach your customers with marketing messages matters as well.

Location Based Marketing is definitely on the rise and is something everyone will be hearing a lot more about in the future.

One of the easiest ways to look at “place” in relation to email marketing is the concept of where you want your customer to be when they receive your email: At Work or At Home?
Of course, these days with everyone glued to their smartphone, it’s entirely possible to reach someone anywhere between work, home… or literally anywhere else. But, if we simplify the variables and just assume that daytime messages during the week reach someone at work, while emails in the evening or weekend reach someone at home, then we can ask which location will produce greater engagement and better conversions?

Back in June, Direct Marketing Magazine convened an executive roundtable to discuss the power of place in marketing, which was sponsored by DMTI Spatial.

This roundtable including the following people:

- Robert Burko, President, Elite Email
- John Fisher, CEO, DMTI Spatial
- Allison Fraser, Flyer Distribution & Analytics, Home Depot
- Arvis Gouvis, Principal, TCP Integrated Marketing
- Trevor Newell, Co-Founder & President, Shop.ca
- Ryan Prior, Media Manager, Loblaw
- Diana Simpson, National Flyer Distribution Manager, Loblaw

You can read the article by the very talented Amy Bostock here: View Direct Marketing Magazine: The Power of Place (September 2013)

You can also see a video of the round table here:

The topic of “location” is going to be a hot one for the foreseeable future. Soon enough, you’ll be walking down the cereal aisle at your local supermarket, only to have your phone (which knows exactly where you are in the store), beep and alert you to a special promotion on Cheerios. This type of location marketing isn’t just something we may see in movies depicting the future… it’s almost upon us!

Location Based Marketing

 

As many of our customers will already know, I am currently nominated in the “Executive of the Year” category for the 2013 Digi Awards (by nextMedia).

The Digi Awards are an annual showcase of some of the great companies, products and people that are making a splash in the digital media space.

It has obviously been a very exciting year for Elite Email with lots of new developments… and still many more great things to come.

All of us here at Elite Email are honoured to be involved with the Digi Awards, especially in our category where we are in very great company with the other nominees. It’s just so fantastic to see so many great people pushing the envelope in the digital media space. While I would obviously like everyone to vote for me, at the same time I do encourage you to check out the bios for the other people in this category.

I want to thank everyone who received our emails, tweets and Facebook messages and already logged in their votes. I am completely blown away by the response so far and I truly cannot thank everyone enough.

You can learn more about the awards here: http://www.nextmediaevents.com/2013-digis-about.php

If you have not yet voted, you can record your vote for me, Robert Burko,  (… thanks in advance…) by visiting this link:

Vote for Robert Burko

 The winners are announced in December, so please keep your fingers crossed for us!

Lastly, I know the entire Elite Email team around the world has been working hard getting their entire social networks to vote. So, I just want to pass along a big thanks to everyone for the amazing efforts!

Rest assured, each new vote, just motivates me even more to accomplish greater & grander things in the future to continue to propel Elite Email forward and give our amazing customers access to all the tools they need to achieve their marketing goals.

 

Today our CEO, Robert Burko, takes the stage at Email World 2013 in San Diego. The event is put on by DigitalMarketer.

He will be speaking about both email & mobile marketing as an integrated cross-channel communication strategy.

I saw a copy of the presentation last week and I’m sure all in attendance will walk away with a bunch of good ideas.

There are some really great slides that discuss how mobile marketing can be used to boost email subscriber acquisitions.

The speaking line-up for the event is filled with an impressive roster of senior representatives from many of the top email marketing companies. All of us here at Elite Email are excited to be a part of the event.

You can learn more about the event here: https://secure.digitalmarketer.com/email-conference/index.php

Email World 2013

 

Social media has changed the world we live in….

If you jump back in time and told someone to “tweet something”, they’d think you have lost your mind. If you told someone to pin something to your board, they’d grab a thumbtack and look for your cork board (what’s a pinterest?).  A face book was a printed directory that you’d find at most universities with photos and names in it (remember when things were done on paper?). And if you mentioned “Instagram” people might have thought you misspoke and meant telegram… which is a message sent by telegraph and delivered in printed form.

Now these words that didn’t exist up until recently have had such a profound impact on the way society operates.

With the dramatic effect that social media has, it is no wonder that businesses, brands and celebrities have now incorporated “social media” as a cornerstone of their marketing mix. It is simply too powerful to be ignored… and far too lucrative!

That being said, many small businesses still lack the tools to effectively use social media. They know it’s important, they know they want to do it, but they don’t know where to start. There are a variety of enterprise platforms that can do powerful things, but that simply isn’t affordable for the average small business. That is why in the very near future, Elite Email will be launching a brand new Facebook Page Builder that will empower small and medium sized businesses to create engaging and dynamic content on Facebook beyond their “wall” and “photo sharing”. This new tool will be easy to use with point & click wizards so that organizations of all sizes can capitalize on the full potential of social media.

Before launching this exciting new tool, we wanted to take a look at how celebrities are using social media to discover just how well they are able to build “virtual hype” in a digital world. Can they send fans flocking to an event in just 140 characters? Can they boost movie ticket sales with one post on Facebook? Can one picture on Instagram make headlines in all the entertainment magazines?

There were a bunch of rankings online that showed the popularity on individual social networks, but none that looked at a celebrities social influence across several of the most popular social networks to truly measure the impact they can have.

With that in mind, today we released the Celebrity Social Media Power Rankings 2013.

I hope you have as much fun checking out the rankings as we did putting them together!

Celebrity Social Media Power Rankings 2013

 

I’m a big fan of podcasts… but I’m even a bigger fan when that podcast features our CEO, Robert Burko talking all about email marketing.

This week Robert was a featured guests on the Entrepreneur Podcast Network.

The interviewer, Eric Dye, covers the following key email marketing questions:

  • Is email marketing as effective as it used to be?
  • Which businesses or organizations should be doing email marketing?
  • What are some tactics a small business can use to grow their permission-based (opt-in) mailing list?
  • Is it complicated to get started sending an email newsletter?
  • What makes for a highly effective email campaign?
  • … and more!

You can listen to the interview here:

You can checkout the page on the ePodcast Network here: http://epodcastnetwork.com/elite-email-offering-cloud-based-email-marketing-solutions/

 

At Elite Email, we’re very digital focused. We live in cyberspace and spend our time helping clients maximize their marketing through the information super highway (<– which is totally an expression you don’t hear anymore!).

There’s always people talking about us online and we see chatter in forums, blogs, review sites, etc.

All the more reason it is exciting for us when we get coverage in print media. It’s just so great to open up a newspaper, flip through the pages, and then see a story all about us. It’s even more exciting when that story is in the highly respected Calgary Herald, which is amongst the biggest daily newspapers in Canada.

Needless to say, I am excited to share this story with all of you. You can see a photo of the article below (or click for a larger version).

Many thanks to the reporter, Lee Rickwood, from WhatYourTech.ca, for the great article.

Calgary Herald: August 7, 2013

Calgary Herald: August 7, 2013

 

The Elite Email motto is simple…

Work hard, then work harder.
Then play hard, followed by playing even harder.

So, in an effort to abide by that motto, today the entire company took a field trip to see Iron Man 3 in IMAX 3D.

After all, from our days in school, everyone loves a good field trip.

Plus, it’s nice to get everyone hanging out in a setting outside the office.

Certainly our apologies go out to everyone else in the theater because being passionate work-a-holics meant that we were constantly pulling out our phone to check emails and make sure we didn’t miss anything. I know everyone tried their best to hide those bright iPhone screens.

Overall the movie was great…. I’ll withhold my detailed review and let the critics handle that. But, I will say it lived up to the hype.

Everyone’s fingers are a bit buttery from all the popcorn, so if you get a reply from someone and it’s filled with typos…. just blame Iron Man!

Elite Email Field Trip

© 2013 Elite Email Inc. Blog Admin