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Matthew Georgiadis

 

Today our CEO, Robert Burko, takes the stage at Email World 2013 in San Diego. The event is put on by DigitalMarketer.

He will be speaking about both email & mobile marketing as an integrated cross-channel communication strategy.

I saw a copy of the presentation last week and I’m sure all in attendance will walk away with a bunch of good ideas.

There are some really great slides that discuss how mobile marketing can be used to boost email subscriber acquisitions.

The speaking line-up for the event is filled with an impressive roster of senior representatives from many of the top email marketing companies. All of us here at Elite Email are excited to be a part of the event.

You can learn more about the event here: https://secure.digitalmarketer.com/email-conference/index.php

Email World 2013

 

I’m a big fan of podcasts… but I’m even a bigger fan when that podcast features our CEO, Robert Burko talking all about email marketing.

This week Robert was a featured guests on the Entrepreneur Podcast Network.

The interviewer, Eric Dye, covers the following key email marketing questions:

  • Is email marketing as effective as it used to be?
  • Which businesses or organizations should be doing email marketing?
  • What are some tactics a small business can use to grow their permission-based (opt-in) mailing list?
  • Is it complicated to get started sending an email newsletter?
  • What makes for a highly effective email campaign?
  • … and more!

You can listen to the interview here:

You can checkout the page on the ePodcast Network here: http://epodcastnetwork.com/elite-email-offering-cloud-based-email-marketing-solutions/

 

Markham, Ontario is knows as “The Silicon Valley of the North” and tomorrow (October 16, 2012) kicks off Small Business Forum 2012.

Our CEO, Robert Burko, is one of the featured panelists for the discussion at 9:00am titled “Maneuvering Through The Marketing Maze, from Plan to Execution”.

The event is open to the public, so if you are in the area, swing by and hopefully walk away with a few good ideas for your business.

The feedback from Robert’s presentation last week at the SMB Exchange in Toronto was amazingly positive and I’m confident tomorrow will be just as good.

The all day event has a great speaker line-up and is sure to help start-ups and businesses looking to grow.

Markham Small Business Forum 2012

 

The SMB Exchange is the sold out event happening in Toronto on October 9, 2012 and our CEO, Robert Burko, is one of the featured presenters.

This unique event, put on by the Toronto Board of Trade, is bringing together business leaders in a wide variety of topics to share their experiences and help others overcome the challenges their business faces in today’s economy.

Burko will be facilitating a networking session and also be leading a presentation on maximizing human capital and new market expansion. As always, he will bring his digital marketing savvy and entertaining presentation style to not only showcase possible ideas, but get people exciting about implementing the solution.

You can read more in our press release.

This is what Burko had to say about the event:

I look forward to sharing my passion for digital marketing and email marketing expertise to hopefully help attendees generate some new ideas about how this type of technology could be the missing ingredient in their marketing mix.

More information about the SMB Exchange can be found at http://smbexchange.ca/
You can also watch a promo video of Burko discussing what makes this event unique and why you should attend: http://smbexchange.ca/video/smb-exchange-promo-robert-burko

Robert Burko Presenting at SMB Exchange

 

Are you in the Toronto area and looking for a great event that can help you grow your business?

The Toronto Board of Trade is running the SMB Exchange on Tuesday, October 9 from 7:30am to 4:30pm.

Our CEO, Robert Burko, is one of the featured facilitators/presenters, which was highlighted in the weekly Toronto Board of Trade newsletter:

SMB Exchange

What is the SMB Exchange?
Through consultation with other business leaders, this one-day event will address the unique needs of SMB’s and identify solutions that enhance the effectiveness of your business. The day will include a prominent keynote address, facilitated networking, case study discussions and problem solving. Through group discussion, share experiences and knowledge with other small and medium business leaders.

Overall, there are going to be some great minds sharing their real world experiences with concepts and ideas that you can take and apply to your organization.

There are two key themes for the day: Refining my Current Model and Expansion & New Markets

Within both themes are excellent topics that will really apply to all organizations.

You can watch a video of Robert explaining how this event is different from typical networking events by clicking here.

You can register for the event online. Make sure to mark October 9th in your calendars!

We hope to see you there!

 

It’s really incredible how many different industries are using email marketing as an integral tool to achieve their marketing objectives. There’s no boundaries when it comes to what type of companies can use email marketing. At Elite Email,  we love helping new businesses achieve their goals, no matter how big or small they might be.

We are approached all the time by different companies for advice on what we think are the best ways to utilize our service to most greatly benefit their specific goals. We have many ideas on how and why a company should use a service like ours, but we learn best from asking our clients their best practices and learning what works best directly from them.

Recently, we have been participating in various restaurant trade shows and leading different seminars for restaurant owners. So, we decided to do a study to learn the top ways in which restaurants owners are using email marketing. We conducted a short survey of 250 restaurant owners in North America to get their direct input.

You can read the full press release here: http://www.prweb.com/releases/email-marketing/restaurant/prweb9559300.htm

To summarize, the top 3 ways in which restaurants are utilizing email marketing are:

  1. Sending out newsletters
  2. Sending out timely coupons
  3. Sending out ‘announcements’

As well, almost every restaurant owner said that they consistently send out birthday emails to their mailing list to ensure that their customers know that they are valued by the establishment.

 

Day 1 of the CRFA 2012 show in Toronto was great yesterday. We got to meet many existing customers from around Canada, as well as talk to many new people who were excited about how email marketing can help their business.

The show continues today and I’m confident it will go just as well!

Today at 4pm our CEO, Robert Burko, will be leading another seminar in the presentation room titled “Why Google Can Be Your Friend: A Look at Search Engine Optimization (SEO) and Search Engine Advertising (SEM)”

Every one of your customers uses Google to find information from where to eat to what to buy and everything else you could imagine. Harnessing the power of search engines doesn’t have to be scary, intimidating or costly. Learn how to put the search engines to work for you to drive business and help you succeed.

(View full show schedule)

Whether you are brand new to the art of SEO/SEM or are a seasoned veteran, the hour long presentation is sure to give you some new insight that could really help you take your search marketing to the next level this year.

 

 

Looking for something fun to do? Happen to be in the Toronto area?

Elite Email will once again be at the CRFA show in Toronto from March 4 – 6.

Come visit us in our snazzy new corner booth (#1351).

We love meeting with our customers face-to-face to hear about their success stories as well as give them sneak peeks at some new features we’ve got in the works.

For those that want to enhance their email marketing and social media skills, our CEO, Robert Burko, will be running a seminar at 4:00pm titled “How Online Relationship Marketing Through Email and Social Networks Can Help Achieve Your Business Goals”.

Welcome to the era of relationship marketing. The stronger the bond with your customers, the more repeat business you will earn. See why a good email marketing and social media strategy may be the missing ingredient in your marketing mix. Your customers are already checking their email, Facebook and Twitter… will they find you?

(Click here for the full schedule)

Although we’ve made some additions to our booth for 2012, you can see a short video of us setting up the booth during last year’s show.

 

Different times of the year bring about different types of online searches. As we head into fall there are new topics that are becoming more prevalent in online searches. Whether it be ‘back to school’, or ‘football’, the Labor day weekend signifies a shift for many people when they say goodbye to their cargo shorts or summer dresses and they start preparing for the leaves to fall and for the temperature to dip.

This year, even though searches for “labor day” were down 38% compared to 2010, people were still searching for many Labor Day related terms. According to Yahoo!, shopping, affordable vacations and, of course, food were the most searched items this past weekend.

Let’s take a peek at the search trends from this past holiday weekend in North America:

Labor Day 2011

The most searched question in relation to the weekend was, “When is Labor Day?”, which was up over 148 percent, with women comprising 58 percent of people who were searching for the answer.

Yahoo reported that searches for the term ‘labor day’ were down 38 percent vs. last year. Searches such as “labor day weekend 2011″ however, were up 1,889 percent. Other searches that were popular in relation to Labor Day: ‘Labor Day Telethon’, ‘Labor Day Sales’ and ‘Labor Day Parade’.

Labor Day Food

Labor Day is often associated with late summer barbeques, family time and sweets. So it shouldn’t be a big surprise that of all the searches to see a big increase in August, ‘Cherry Pie’ was one of the biggest; leaping by 9,324 percent over the course of the month. Clearly people’s minds are stuck in the candy jar, as recipes for peach cobbler, cookies, cheesecake, Rice Krispy Treats and cake were very extremely popular searches as well.

Labor Day Shopping

Nothing signifies the end to summer like a ‘back to school sale’. As Labor Day quickly approached, most people were very busy hunting for deals. Coupons for Dick’s Sporting Goods, Target, grocery, JCPenney, Old Navy, Forever 21, Gap, Abercrombie & Fitch and Express were among the most searched. The stores with the most searches were led by Walmart, Target, Macy’s and Kmart.

Labor Day Getaways

There’s no better time to take some vacation than over a long weekend and it seemed that Yahoo! searchers were trying to get one last summer retreat in before the fall. “Cheap weekend getaways” searches were up 3,602 percent, while “cheap all-inclusive vacation and “vacation deals” were up 4,808 percent and 107 percent respectively. Also prior to the weekend, “Groupon getaways” searches climbed by over 60 percent as well as “travel distance calculator” which climbed 525 percent.

What Can You Learn About These Search Trends

We know that SEO is important to a lot of our customers and one of the things the above ‘labor day trends’ shows us is that search volume can be highly inconsistent from week-to-week and month-to-month. But, with a bit of planning, you can seriously capitalize on this!

Any good SEO professional will tell you that one of the very first things you must do when embarking on an SEO strategy is to pick your keywords. After all, you can’t target every keyword because you’ll just end up with a lot of losing battles…. And we want battles you can win! So, carefully choosing the right keywords is really important.

One of the factors that effects keyword selection is search volume. To assist with that you can use this tool from Google: https://adwords.google.com/select/KeywordToolExternal

Obviously a term that is searched for more often can potentially bring you more traffic, which is what you want. But, that doesn’t mean you need to restrict your keyword targeting to only terms that have a good search volume all year round.

Imagine if you were a website that targeted “cheap labor day getaways”. You probably wouldn’t get much search traffic in February, when no one is thinking about Labor Day at all. And, throughout most of the months this would be a term that really isn’t driving much traffic. But, then when August hits and your search term experiences something like a 3000% increase, well, at that point you are laughing!

The lesson here is that there is nothing wrong with targeting a term that is only going to really spike in volume during certain seasons, on certain days, or around certain events/holidays. The key is to plan ahead of time because you definitely cannot decide on August 15 that you want to dominate ‘labor day’ searches in two weeks, it simply won’t happen.

But, if you map out your strategy and can stay the course throughout the months where your specific date/time sensitive keyword isn’t doing much for you, then when the time arrives, the fruits of your labor will be well worth it.

In closing, I can’t believe it is September already!

© 2013 Elite Email Inc. Blog Admin