Today, Brenda Bouw, published an article for The Globe And Mail all about Canada’s Anti-Spam Legislation… abbreviated to “CASL”.
Her article, titled “New anti-spam law Ďa big deal’ for small businesses ” explores the new legislation and how it effects small businesses in Canada. The entire Elite Email team was happy to see that the final four paragraphs of this great article are referencing an interview I did with this reporter.
You can read the full article here: http://www.theglobeandmail.com/report-on-business/small-business/sb-digital/biz-categories-technology/businesses-rush-to-comply-with-tough-new-anti-spam-law/article17609044/
All of us at Elite Email have been working hard for months & months to understand every component of CASL. We have seen that many (if not most) of the organizations in Canada and abroad don’t fully understand how CASL is going to shake the Canadian marketing landscape at it’s core and truly impact their day-to-day operations. Our goal is to be the go-to thought leaders on the topic of CASL so that we can help not only our customers, but also all of those who need guidance in navigating the new rule book.
To assist with that, we released the CASL Survival Guide in a variety of formats:
Since the release of the CASL Survival Guide, it has been downloaded and accessed a tremendous amount of times and with the article on the Globe and Mail, we have seen yet another spike in downloads.
It is great to see people accessing this guide and using the information to make sure they are ahead of the curve and fully prepared for CASL. Plus, the feedback we have been getting and the appreciation from people who finally have an easy-to-follow roadmap has been fantastic.