These days the Super Bowl might only be half about actual football with the other half being about the crazy high-production value amazingly costly commercials that air during the game.

Super Bowl XLVIII was no different, except that with the huge lead the Seahawks had out of the gates, by the 3rd and 4th quarter it might have only been the ads that people were still really paying attention to… except for the Broncos fans who had tear filled eyes and the Seahawks fans probably to drunk in celebration to pay attention to anything!

This year’s ads really showcase a lot of creativity from marketers who know the stakes are high to break through the clutter and generate the amount of buzz to warrant the price tag of a 30 second spot.

According to Paul Farhi of the Washington Post, the average cost per ad is around $4 million. Certainly the biggest advertisers get substantial discounts for running multiple ads or longer ads, but no matter what it is a steep price to pay, plus they have to produce the commercial.

Below are all the ads from the 2014 Super Bowl so you can decide for yourself which ones were great, which ones fell short, and which ones will have people talking.

Bud Light – Epic Night (Extended)

During the game this ran as a multi-part commercial. But, since it was probably my favorite commercial of this year’s Super Bowl, I have included the full-length extended version here.

httpv://youtu.be/gKKVQLDYYcw

Cheerios – Gracie

Great job General Mills for sending a clear message to all the haters from last year’s ad! I personally loved last year’s ad, and I’m glad to see the interracial family brought back for 2014.
According to AdWeek, the 2013 spot boosted Cheerios’ exposure by 77 percent… will it have the same impact this year?

httpv://youtu.be/LKuQrKeGe6g

GoDaddy – Body Builder

httpv://youtu.be/WycoJMKzXZ4

Doritos – Cowboy Kid

httpv://youtu.be/FHY5pwgCY3w

Budweiser – Puppy Love

httpv://youtu.be/uQB7QRyF4p4

T-Mobile – We Killed the Long Term Contract

httpv://youtu.be/LaN3PnPfzCU

Butterfinger Cups

httpv://youtu.be/C2fe8iS6v6g

Dannon Oikos Greek Yogurt – The Spill

httpv://youtu.be/DrcaeAumAZo

Jaguar – Good To Be Bad

httpv://youtu.be/2Bls1KKDwmo

Microsoft – Empowering

httpv://youtu.be/qaOvHKG0Tio

Hyundai – Nice

httpv://youtu.be/yWiPEe-RiCM

Coca-Cola – Going All The Way

httpv://youtu.be/QKi2wjELK6A

Chrysler – Bob Dylan

httpv://youtu.be/KlSn8Isv-3M

Budweiser – A Hero’s Welcome

httpv://youtu.be/K7L5QByvXOQ

Honda – Hugfest

httpv://youtu.be/PQi9cBFm4pE

Heinz Ketchup

httpv://youtu.be/AAhkswKitQg

Kia – The Truth

httpv://youtu.be/Ob-wn52Dkmk

Chobani – Ransacked

httpv://youtu.be/ABxP3t7XP3g

Axe – Peace

Intuit – GoldieBlox

httpv://youtu.be/xPzQaEENGes

T-Mobile – Still No Contract

httpv://youtu.be/ItbUe2QZ2CQ

Audi – Doberhuahua

httpv://youtu.be/zl0zw1YVZd4

Pepsi (Halftime Spot) – Soundcheck NYC

httpv://youtu.be/iISQEwleMuo

Jeep – Restless

httpv://youtu.be/mHg9XSyd8Fo

Sonos – Face Off

httpv://youtu.be/xDboX4JOGkY

Toyota – Muppets Mos Wanted

httpv://youtu.be/N5A3R4XqhOA

Coca-Cola – It’s Beautiful

httpv://youtu.be/443Vy3I0gJs

H & M – David Beckham

httpv://youtu.be/nYnWGPDF9kI

Wonderful Pistachios – Part 1

httpv://youtu.be/vVGEhI-ZhUc

Wonderful Pistachios – Part 2

httpv://youtu.be/x0bxPbdLMyA

Carmax – Slow Clap

httpv://youtu.be/URgQdz7qd8A

Volkswagen – Wings

httpv://youtu.be/ns-p0BdUB5o

T-Mobile – No Contract, No Worries

httpv://youtu.be/tyK2UG334C8

Bank of America – U2 “Invisible”

httpv://youtu.be/hEyKdpsHKy0

Chevrolet – Life

httpv://youtu.be/7vhMpXMPvdU

Radio Shack – The Phone Call

httpv://youtu.be/lbTVOEVy6p4

Bud Light – Cool Twist

httpv://youtu.be/eMhYhbxH3jw

Squarespace – A Better Web Awaits

httpv://youtu.be/S0Or1f_RxKQ

GoDaddy – Puppet Master

httpv://youtu.be/gf0vzLgF-OI

Hyundai – Dad’s Sixth Sense

httpv://youtu.be/RGr9t5Wfrv0

Chevrolet – Romance

httpv://youtu.be/dOMrA-BGuLY

Doritos – Time Machine

httpv://youtu.be/Y-P0Hs0ADJY

Maserati – Ghibli

httpv://youtu.be/KmpiwU50f5w

Ford – Nearly Double

httpv://youtu.be/0XFoRpYvf8M

Banned Ad:

SodaStream – Sorry, Coke and Pepsi

httpv://youtu.be/zxq4ziu-wrI

And that’s the round-up of the 2014 Super Bowl commercials. It’s clear that big brands put big money behind some of these spots.

It’s also noteworthy to see how many commercials were leaked before the game and had already wracked up millions of views even before anything hit the airwaves. There is basically an entire secondary market to Super Bowl ads that can draw in big numbers for advertisers and get the chatter going before the big game.

As always, it will be interesting to see what marketers take away from the 2014 ads, as they prepare for 2015.

Super Bowl 2014 Commercials

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