As of June 2013, 56% of US adults are smart phone users. And worldwide, there are 6.8 billion mobile users, up from 6 billion in 2011. As you can see from these statistics, mobile marketing is an important area of focus! The mobile marketing trends illustrate how to take advantage of this growing sphere of influence.
Email Will Become a Mobile-First Channel
Even now, over half of all emails are opened on mobile devices. That number can be expected to continue increasing, and as it does, email will switch from being computer-based to being mobile-based. Adapting email for mobile devices includes changes to the viewing screen and the ease of opening marketing links via email.
New Mobile Ad Formats Will Be Developed
One such format that may develop is 5-second video ads, rather than the 30-second varieties seen on YouTube, Facebook, and other platforms. Promoted Tweets on Twitter are easily adapted for mobile devices. And Pinterest will be launching advertising in 2014 and advertisers are keen to take advantage of its huge popularity.
Twitter Ads Will Expand to Twitter Clients
Nearly 90% of time spent on Twitter was done so on mobile devices. And already, Twitter client apps like Hootsuite include advertising that can be opted out of for a fee.
As you can see, the use of mobile devices is growing rapidly, and there are already great opportunities to connect with customers through mobile marketing. Making your content ‘mobile-ready’ is an important part of any marketing strategy, particularly as more and more consumers access their email accounts on their smartphone or tablet.
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