I have been consulting about social media since it was brand new. I remember when people moved from MySpace to this thing called Facebook…. and, at that time, Facebook was really easy to use with limited options. :)

When social media was just emerging, CBC created a documentary called “The Selling Game” that profiled some of the groundbreaking work we were doing with Sauza Tequila & Facebook. It was new, different, and hadn’t been done before.

Since that time, I have probably had a thousand conversations with organizations and brands of all sizes from all over the world about how to properly use social media, develop a good content calendar, measuring social ROI, and more.

Throughout all those conversations, I have always seen the different stages the leadership teams go through, especially when it’s their first time dipping their tool into the social media ecosystem.

So, when I saw this graphic from one of my favorite bloggers, Tom Fishburne, I had to post it here. He just captures each phase so perfectly!

Stages of Social Network Adoption

, ,


More Related Posts

Should-You-Be-Paying-Attention-to-Snapchat

Should You Be Paying Attention to Snapchat?

It seems like you always have to be on your guard. You’re minding your own business when suddenly – wham! A new social media craze happens. While everyone else is... View Article

8-Tips-for-New-Businesses-Getting-Into-Mobile-Marketing

8 Tips for New Businesses Getting Into Mobile Marketing

You’re an entrepreneur and you’ve finally got your startup business off the ground. You poured your savings into it, took out loan after loan, and even borrowed some cash from... View Article

Personalization-and-Personality-In-Email-Newsletters

Personalization and Personality In Email Newsletters

It’s 2016 and consumers aren’t looking to work with businesses that look, feel and act like a faceless corporation. In decades past, consumers haven’t been as focused on the personality... View Article

Share a Comment

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *