I have been consulting about social media since it was brand new. I remember when people moved from MySpace to this thing called Facebook…. and, at that time, Facebook was really easy to use with limited options. :)

When social media was just emerging, CBC created a documentary called “The Selling Game” that profiled some of the groundbreaking work we were doing with Sauza Tequila & Facebook. It was new, different, and hadn’t been done before.

Since that time, I have probably had a thousand conversations with organizations and brands of all sizes from all over the world about how to properly use social media, develop a good content calendar, measuring social ROI, and more.

Throughout all those conversations, I have always seen the different stages the leadership teams go through, especially when it’s their first time dipping their tool into the social media ecosystem.

So, when I saw this graphic from one of my favorite bloggers, Tom Fishburne, I had to post it here. He just captures each phase so perfectly!

Stages of Social Network Adoption

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