Chocolates, hearts, cupid and….. emails!

Today Elite Email published the results of a study that analyzed the volume of emails scheduled for February 14, 2013 compared to last year.

You can view the full release here.

Overall, we found that email volume this year spiked a tremendous amount with an impressive 16% jump.

That is huge when you compare it to the 7% increase we witnessed in 2012 over 2011.

We reached out to some customers after they scheduled their email on Feb. 14 to get their take on why their volume was higher this year.

Lots of people said they have been aggressively trying to grow their mailing list. And, while size does not always equal engagement, having a larger audience of people to reach out to can certainly help. People reported that they put their mailing list signup forms/buttons in higher profile locations on their website, as well as adding a signup form to their Facebook page.

Many offline organizations said that they have been training their staff better with regards to the value of obtaining a customer’s email address. This has led to a substantial increase in new opt-in contacts.

When we ask this question we always get a lot of people telling us that they have boosted their email marketing efforts as a result of scaling back on traditional paper-based advertising. To their customers they claim they are becoming more eco-friendly, but ultimately we know that email provides better engagement, vastly superior analytics and a much greater ROI.

Happy Valentine’s Day!

Elite Email Heart

, , , , ,


More Related Posts

the-truth-behind-emojis-and-open-rates

The Truth Behind Emojis and Open Rates

When it comes to email marketing, one of the most important indicators of success is how many people open your emails. An email that is never opened has zero impact,... View Article

2017-essential-tips-for-email-marketing-success

2017 Essential Tips For Email Marketing Success

People and marketers love email. There is really no debate about its effectiveness or ability to grab people’s attention, generate more leads, and boost sales for a business. It has... View Article

Why-Email-Marketing-Always-Delivers-Results

Why Email Marketing Always Delivers Results

Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action.... View Article

Share a Comment

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *