Chocolates, hearts, cupid and….. emails!
Today Elite Email published the results of a study that analyzed the volume of emails scheduled for February 14, 2013 compared to last year.
You can view the full release here.
Overall, we found that email volume this year spiked a tremendous amount with an impressive 16% jump.
That is huge when you compare it to the 7% increase we witnessed in 2012 over 2011.
We reached out to some customers after they scheduled their email on Feb. 14 to get their take on why their volume was higher this year.
Lots of people said they have been aggressively trying to grow their mailing list. And, while size does not always equal engagement, having a larger audience of people to reach out to can certainly help. People reported that they put their mailing list signup forms/buttons in higher profile locations on their website, as well as adding a signup form to their Facebook page.
Many offline organizations said that they have been training their staff better with regards to the value of obtaining a customer’s email address. This has led to a substantial increase in new opt-in contacts.
When we ask this question we always get a lot of people telling us that they have boosted their email marketing efforts as a result of scaling back on traditional paper-based advertising. To their customers they claim they are becoming more eco-friendly, but ultimately we know that email provides better engagement, vastly superior analytics and a much greater ROI.
Happy Valentine’s Day!
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