One of my favorite days of the year is upon us, Super Bowl Sunday!
As we all know, there’s more to the Super Bowl than just the game itself… there are the commercials!
The Super Bowl is a super hyped media juggernaut that draws viewership of football fans & non-fans from around the world. You would literally have to be living under a rock to not know the Super Bowl was happening… and even then, the rock you’re under is probably caught up in Super Bowl hype!
According to Nielsen Co. the 2012 broadcast of Super Bowl XLVI on NBC had an average audience of 111.3 million viewers, making it the most-watched television program of all time! The game was viewed in approximately 53.3 million households.
[For those that are wondering, the #2 most watched program of all time was the 2011 Super Bowl, #3 was the 2010 Super Bowl, and in the #4 spot something not football related, was the M.A.S.H finale in 1983.]
With so many eyes on the big game, it’s no wonder that the Super Bowl has become a marketer’s dream and the commercials are a big part of that. It comes as no surprise that not everyone can afford one of the high-priced and highly coveted Super Bowl commercial slots, but that doesn’t mean marketers of all sizes aren’t cashing in on all the hype. We already know, based on our January 2013 email trends study, that the Super Bowl has been a theme in email marketing campaigns since the calendar flipped into January. Sure a small business’s email marketing campaign won’t have the same reach or impact as a bold & daring 30-second TV commercial, but talking about the Super Bowl in email and social media for all brands keeps you relevant and timely.
Many years ago you would have had to wait until the game was on TV to watch the commercials and marketers would be waiting until Monday morning for all the reactions, chatter and potential controversy over the ads that really push the limits. Now, however, that starts days before as marketers release their commercials online to start racking up views and commentary. In some cases a brand may release their full ad, while in other cases they release a small teaser that attempts to build more anticipation for the full version of the ad that will air during the game. There is some irony in releasing an ad for ad, but it does seem to be effective at getting people talking.
Before we dive right into watching the Super Bowl 2013 commercials that have been released online already, let’s take a look at some interesting facts….
- A 30-second TV commercial is costing on average $3.8 million. (This is up $300,000 from last year.)
Note: The final confirmed numbers usually come out next week.
- According to the National Chicken Council, Americans will eat around 1.23 billion (yes, billion!) chicken wings during Super Bowl weekend.
… based on a report from the U.S. Department of Agriculture, the price of chicken wings is the highest they have ever been.
- The Super Bowl is also the busiest day for pizza sales. An estimated 4 million pizzas were sold during the 2012 Super Bowl.
- Several sources are estimating that 50 million cases of beer will be consumed in America during the 2013 Super Bowl.
- The full team salary for the Baltimore Ravens is $130.9 million and the San Francisco 49ers is $124.4 million.
- In 2012, players on the winning team received an additional $88,000 while players on the losing team received $44,000. (These numbers are expected to rise year-over-year.)
- Artists (this year, Beyonce) do not get paid for performing the half-time show… beyond covering their expenses.
- In 2012, Madonna’s half-time show became the most watched of all time. Will that record be broken this year?
And, now without further delay, let’s watch the online version of the Super Bowl 2013 commercials….
Taco Bell: “Grandpa Goes Wild”
Wheat Thins: “Night Vision”
GoDaddy: “Your Big Idea.co”
Speed Stick: “Unattended Laundry”
Would any Super Bowl viewers like to buy a new car…. cue the car commercials!
Audi: “Prom Tradition”
Toyoto RAV4: “Wish Granted”
Volkswagen: “Get in. Get Happy.”
Kia Sorento: “Space Babies”
Hyundai Sonata: “Stuck”
Super Bowl 2013 Commercial Teasers
… you know we live in an advertising driven society when our commercials have commercials! Here are some of the highlights.
Iron Man 3
Super Bowl TV Commercial Contests
This is not actually their Super Bowl ad, but since Dorito’s does such an amazing job of building hype for their Super Bowl commercial, I decided this was worth including.
Doritos: “Crash the Super Bowl”
Enjoy the game!