It is always interesting to get a pulse on what people are talking about.
What is trendy enough to warrant† the coveted space in an organizations newsletter or email campaign?
All email marketers know that a more relevant email will produce greater engagement, and being plugged-in to trending topics is a great way to be right on point.
To answer that question, we did another monthly installment of our “Email Marketing Trends” report where we analyze millions of emails to see what topics bubble to the top.
For the purposes of this analysis we only focused on organizations based out of the USA and Canada. So, these are really North American email marketing trends.
The top 3 trends for the first 3 weeks of January 2013 were:
- Super Bowl & NFL Playoffs
- New Year’s Resolutions
- Golden Globes
This year we saw some really interesting football related promotions where the special or discount that went live was based on the outcome of an upcoming game. These campaigns produced excellent engagement because for people who wanted a certain “deal” it was almost as if they had bet on the game.
Also worth mentioning, although it’s not all that surprising, is that organizations in the health & wellness category (such as gyms, personal trainers, retailers of exercise equipment, etc) had a huge spike in sending volume in January. This definitely ties in with “New Year’s Resolution” trend. I know one of my resolutions was to go to the gym more……. let’s just say that hasn’t panned out!
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