It is always interesting to get a pulse on what people are talking about.

Twitter has their trending topic (or you can check out Trendsmap), Google has Google Hot Trends, Yahoo has their Top Trends…. but what about the world of email marketing?

What is trendy enough to warrant the coveted space in an organizations newsletter or email campaign?

All email marketers know that a more relevant email will produce greater engagement, and being plugged-in to trending topics is a great way to be right on point.

To answer that question, we did another monthly installment of our “Email Marketing Trends” report where we analyze millions of emails to see what topics bubble to the top.

For the purposes of this analysis we only focused on organizations based out of the USA and Canada. So, these are really North American email marketing trends.

The top 3 trends for the first 3 weeks of January 2013 were:

  1. Super Bowl & NFL Playoffs
  2. New Year’s Resolutions
  3. Golden Globes

This year we saw some really interesting football related promotions where the special or discount that went live was based on the outcome of an upcoming game. These campaigns produced excellent engagement because for people who wanted a certain “deal” it was almost as if they had bet on the game.

Also worth mentioning, although it’s not all that surprising, is that organizations in the health & wellness category (such as gyms, personal trainers, retailers of exercise equipment, etc) had a huge spike in sending volume in January. This definitely ties in with “New Year’s Resolution” trend. I know one of my resolutions was to go to the gym more……. let’s just say that hasn’t panned out!

Read our full press release online.

January 2013 Email Trends

, , , ,

More Related Posts


Simple Tips on Growing your Email Subscriber List

The amount of subscribers you have can go quite a long way in affecting your business operations, and of course, your sales. Having a dozen readers is definitely a good... View Article


Increasing your Email Budget is Worth the Cost

Despite the progressions made on the mobile smart devices and social media marketing fronts, email continues to be a thriving medium replete with the potential for growth. Most operating businesses... View Article


Capitalize on Halloween to Maximize Your Emails This Season

Boo! Did we scare you? Halloween is right around the corner, which means great, spooky fun will soon be had for all. We include marketers here, of course. Just because... View Article

Share a Comment

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *