We all know that there are a wide variety of ways you can use email marketing to help achieve your organization’s objectives. One of the great things about email marketing as a general marketing tool is that it’s so incredibly flexible and adaptable. At Elite Email we work with large and small organizations around the globe in every industry imaginable and it is always amazing to hear how people are deploying their email strategy.
Recently, we wanted to try to get a sense of the most popular way that small businesses are using email marketing. So we conducted a short survey of 200 small business owners in North America to get their direct input.
Our goal was to put together the top 5 ways to use small business email marketing.
You can read the full press release here: http://www.prweb.com/releases/email-marketing/small-business/prweb9339695.htm
To summarize, the top 5 ways small businesses use email marketing are:
- Drive immediate online/offline Sales (often through a “Buy Now” button in the email)
- Strengthen relationships with a newsletter (brand building)
- Promotions & Coupons
- Create content for social network (Facebook/Twitter/Google+) postings
- Promote & build hype for new products
One other recurring theme that was mentioned was from businesses that sell products that need to replenished or replaced at certain intervals. They reported that sending out “re-purchase” reminders was highly effective in driving repeat business.
I look forward to conducting this same study again next year to see how it may change as email becomes a stronger tool within the organizational marketing mix.