First and foremost, I hope everyone had a great holiday!

Every year around this time we perform our annual analysis to study the rise (or fall) of the amount of organizations using email marketing to send out holiday cards.

For the past several years we have seen big increases and the 2011 holiday season was no different.

We saw a huge increase in the amount of organizations sending out holiday cards through email to their customers, vendors, employees, and essentially everyone else who can get a little holiday cheer.

This really comes as no surprise since the email marketing industry is still experiencing rapid and booming growth.

Based on conversations we had with our customers, there were a few key driving factors that pushed more people to abandon traditional paper mailings in favor of email.

• Cost savings (no need for a designer, printer or postage)
• Reduced lead time
• Going “green” (no wasted paper)
• Better tracking

You can read our full press release here: http://www.prweb.com/releases/email-marketing/elite-email/prweb9067892.htm

I’m sure that during the 2012 holiday season we’ll see even more organizations turn to email marketing for their holiday cards. (And, I can tell you that we have a special design team working hard on a brand new set of holiday templates!)