I love the summer. I really do.
And, the biggest signal to me that summer is nearing an end is when I start to see ‘back to school’ emails.
You see, here at Elite Email we send so many millions of emails that we can usually use that information to get a pulse on what society is thinking. Whenever something major happens in the world, we can identify the trends in email content almost immediately. Since there can be as little as no lead time when it comes to email marketing, it allows people to react almost instantly to certain events. Sometimes the emails focus exclusively on these timely events and other times they are just mentioned in passing. But, the content is always there… fresh, updated, and current.
So, it saddens me to say, that today we saw our first instance of ‘back to school’.
It’s still July. It’s way too early to be uttering the words ‘back to school’! Isn’t it?
It seems marketers are getting an early jump on things this year because last year it wasn’t until August 9 that we saw the first instance of ‘back to school’. This year we are 9 days ahead of last year!
I’m all for starting marketing initiatives early, but I’m not ready to be in the ‘back to school’ season. And, I’m sure all the students around the world would agree with me!
I guess there’s nothing we can do now… the flood gates are open… it’s not even August and it seems that the back to school season is officially upon us.