Have you heard of this thing called Facebook? (Joking!)
Email marketing goes hand-in-hand with your social network initiatives (incl. Facebook). The ultimate goal is to communicate your message to your audience and, when combined, you can use email to drive people to your Facebook page and you can use Facebook to drive people to your email. It is truly a symbiotic relationship that lets you communicate with your audience using the channels that are more relevant to them.
One of the things we often get asked is how to add one of the Elite Email signup buttons or forms to your Facebook page.
I’m happy to say this is easy to do and can be accomplished in just a few minutes.
This tutorial will walk you through the entire process step-by-step. (Of course, if you get lost or run into trouble, first panic, and then call our Support Department who can help you further.)
Do not be intimidated by the length of this tutorial. I included nice big images to make everything really clear!
As a quick summary, we are going to install an application named “Static FBML”. This will let us add a new tab to your Facebook page where we can add our own custom HTML. In this case, that custom HTML will be the code for your signup button or form that you got within your Elite Email account.
Before We Begin…
Make sure you have setup a Facebook page for your organization. This is easy to do and there are a ton of tutorials online. Simply search for something like “Create a Facebook page for my business” and you will find tons of guides.
Step 1: Add The Static FBML App
Many of the tabs you see along the left side of your Facebook page are built right into Facebook. Things like your wall and photos are there by default. But, in this step, we need to add a new tab.
If you are logged into Facebook, you can search for “Static FBML” or click here.
Step 2: Setup The New FBML Tab
After adding the application, go to your Facebook page and click “Edit Page”.
Then, using the menu on the left, select “Apps”.
Locate the FBML app (which will now appear in the list of apps on the right side of your page) and click “Edit Settings”.
This will open a new window on your page. You will see you have the option to add a new tab. Click the “add” link.
After clicking “add” you will see the text changes from ‘available’ to ‘added’.
Step 3: Add Your Signup Button/Form
From the “Apps” page click “Go to App” in the FBML box.
For the Box Title, name it something like “Email Signup”, “Join Our Mailing List” or anything else you would like.
Just below that box is a large text area with the title “FBML”. This is where you need to add the code from your Elite Email account.
Open a new browser window and login into Elite Email. Go to the CONTACTS tab, then choose MORE and GET MORE CONTACTS.
Here you can choose whether you want to add a signup button or signup form.
In this example, we will choose a “signup button”, but the process is really the same. [After choosing a button or customizing your form, you will get HTML code to copy/paste.]
Browse through all the button categories and find a button you like. Then click “Select”.
After clicking “Select” you will see the Current Selection at the top of the screen update to reflect your choice. Click the “Continue >>>” button.
On the next screen you will see a bunch of code (don’t worry, you don’t actually have to understand the code… there’s no pop quiz later!).
Simply copy all of the code. (Tip: Highlight the code and press CTRL + C on your keyboard)
Open the window where you have Facebook open. You should still be on the “Edit FBML” page.
Paste the code (that you copied above) into the big text area with the title “FBML”. It should look something like this:
After clicking “Save Changes” you are basically done!
Step 4 (Optional): Fine Tuning Settings
After completing all the steps above, you will see a new link on the left side of your Facebook page. The link will appear below your Wall, Info, Photos, etc.
You can click “Edit” and change the order of the links/pages.
This will let you move your new page (in the above example it is titled “Join Our Mailing List”) higher up in the list.
[Note: You can’t move it all the way to the top due to Facebook restrictions.]
If you want, you can even make this tab the default landing page when someone visits you on Facebook.
To accomplish this, click “Edit Page” and then go to “Manage Permissions” (using the menu on the left).
You will see a setting titled “Default Landing Tab”. Simply change this to the name of your new tab.
You’re all set!
You can now collect email addresses and grow your mailing list right from your Facebook page.
Be sure to check out the Elite Email Facebook page and drop us a line if you found this tutorial helpful.